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Lincoln Considering Option of Electrifying Entire Line-up

Detroit luxury brand’s battery plans “evolving.”

by on Sep.08, 2017

The new Navigator is expected to get a hybrid drive system it will share with the Ford F-150.

Lincoln is looking at the possibility of joining an expanding list of automotive brands that will offer some form of electrification on all of their vehicles.

With tough new emissions and mileages standards going into effect in all of the world’s major markets, automakers are struggling to find ways to improve the efficiency of their vehicles, and that’s expected to lead to more and more hybrids, plug-ins and pure battery-electric vehicles over the coming decade. Volvo and Jaguar Land Rover, two high-line brands once owned by Ford have said they are preparing to offer some form of battery-based drive on all models, whether as standard as optional fair, and others are moving in that direction.

Electrifying News!

Among them: Ford’s only remaining luxury brand, Lincoln. A report by the Reuters news service Thursday indicated the once-powerful marque will also offer some form of battery power on 100% of its models by 2022, though two sources have told that this strategy has not yet been locked in place.


Jaguar-Land Rover Not Ready to Plug In

by on Nov.25, 2015

A Jaguar F-Type with JLR CEO Ralf Speth and Tata Motors founder Ratan Tata.

When it revealed a trio of battery-based prototypes, collectively known as Concept_e, in September, Jaguar Land Rover appeared ready to join key rivals set to electrify their luxury line-ups.

But talk of plug-in and pure battery-electric SUVs and sedans may be a bit premature, according to JLR Chief Executive Ralf Speth. While “it is clear” the British maker will eventually have to go that route to meet tough new global emissions and mileage mandates, “it will take quite a while,” he told during an interview.

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“There is only one way you have to go” because of the new rules, said Speth, but JLR is waiting for improved batteries and an expanded charging infrastructure before it makes a serious push into electrification beyond the diesel hybrid Land Rover model it introduced in Europe.


Jaguar Land Rover Plugs in with Three Battery Concepts

Prototypes hint at future hybrids, plug-ins and pure battery-electric models.

by on Sep.11, 2015

Jaguar's Concept_e includes a prototype battery-electric platform, a mild hybrid and a plug-in.

Like the rest of the auto industry, Jaguar Land Rover is struggling to cope with an assortment of ever-tougher fuel economy and emissions standards, including the 54.5 mpg CAFE rules that will go into place in the U.S. in 2025. That’s especially challenging when your line-up emphasizes large and high-performance products such as the Jaguar F-Type and Range Rover.

The British maker has taken a few steps to meet those mandates, adding a couple hybrids and a range of diesels and new V-6s, but it also knows that it will have to take further steps, including more lightweighting – and the addition of new, more advanced, battery-based powertrain systems.

We'll Charge You Up!

JLR offered a hint of what could come this week with the unveiling of three electrified concepts at a conference in Millbrook, England. Dubbed Concept_e, these “research demonstrators” went from what you might call mild to heavy use of battery power.