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Karma Finally Ready to Deliver 1st Revero Plug-in

Reborn Fisker debuts with first-ever TV spot.

by on May.03, 2017

The first Karma Revero plug-ins will be delivered to buyers in California and Florida this month.

Better late than never, it seems, for the Karma Revero.

The reborn version of the Fisker Karma plug-in hybrid sports sedan is finally being delivered to its first customers this month after an unexpected delay. And Karma Automotive, which bought the assets of Fisker out of bankruptcy, is marking the rebirth with the car’s first-ever television commercial.

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“The spot marks the rebirth of one of the most honored silhouettes in automotive history,” said Karma Chief Revenue Officer Jim Taylor, of the ad that aired on CBS during the U.S. Open Polo Championship. “We felt this moment in time deserved to be recognized.”


First Drive: Karma Revero

Electric déjà vu.

by on Oct.24, 2016

The Fisker Karma is back and ready to roll again, albeit renamed the Karma Revero.

The look is familiar – though the hand-painted logo is clearly new, and it gives you a hint this isn’t the original Fisker Karma.

First of all, it’s now called the Karma Revero, and it’s the work of the Chinese-owned, California-based company that took over the assets of Fisker Automotive when that start-up went bankrupt four years ago.

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Fisker, you may recall, was named for Henrik Fisker, the Danish designer perhaps best known for penning the luscious Aston Martin DB9. Like Tesla Motors founder Elon Musk, Fisker had hoped to challenge the established automotive order, in this case with a family of plug-in hybrids. But just about everything that could go wrong did go wrong and Fisker Automotive went bust barely a year after the first Karma rolled into showrooms.


Karma Set to Build Renamed Battery Car in the U.S.

Plug-in hybrid now dubbed the Karma Revero.

by on Apr.26, 2016

The original Fisker Karma relied on a 2.0-liter I-4 range extender gas engine from GM.

The recently reborn Fisker Automotive will formally unveil its revived battery vehicle this coming summer, but both car and carmaker will be carrying a new name.

Now owned by Chinese auto parts company Wanxiang Group, Fisker has now been christened Karma Automotive, picking its name up from the plug-in hybrid vehicle it was building before its 2012 bankruptcy. That battery car will now be known as the Revero.

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The original Fisker Karma cost around $110,000, around the same price as a well-equipped version of the current Tesla Model S P85d battery-electric vehicle. The company’s new, California-based management team isn’t saying when the new model will go on sale, nor what it will cost, Chief Marketing Officer Jim Taylor cautioning that, “We are being careful about making promises.” But the goal is to start taking orders over the summer.


Jim Taylor Takes CEO Spot At AMP

From gas-guzzlers to green machines.

by on Dec.14, 2010

California "Guvernator" Arnold Schwarzenegger with Jim Taylor, former Hummer chief and now CEO of Amp Electric Vehicles.

Long-time General Motors executive Jim Taylor apparently has a thing for extreme machines.

In his last job for GM, Taylor headed the Hummer division, leaving the Detroit maker only when it decided to close the big SUV brand after an effort to sell it to the Chinese collapsed.  Now, after a brief bit of R&R, Taylor has resurfaced – and some might say he’s making up for past sins by taking on the CEO spot with battery car maker Amp Electric Vehicles.

The Ohio-based company was a finalist in the recent Automotive X-Prize and is just ramping up production of a battery conversion of the Chevrolet Equinox.  It is reportedly also negotiating a deal to work directly with another major automaker on an electric vehicle project.

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“Amp is well-positioned to take advantage of the rapidly expanding electric vehicle industry,” said Taylor, who will serve alongside of Joe Paresi, Amp’s new chairman.

Meanwhile, Amp founder Steve Burns, who has been serving as the Ohio-based start-ups CEO, will take on the position of president, and focus his efforts on ramping up Amp’s production base.