Little Mazda is lining up some big partners.
Struggling to regain its footing after the collapse of its decades-old alliance with Ford Motor Co., the Japanese maker has been looking for new opportunities and, in recent months, it has inked several potentially lucrative deals that could help it flesh out its product portfolio and shore up its bottom line.
The latest deal pairs Mazda with Alfa Romeo, the struggling subsidiary of Italy’s Fiat SpA. Last week, the two confirmed that Mazda will use one of its Japanese assembly plants to produce a new sports car both for its own dealers as well as Alfa’s.
Separately, Mazda has signed a deal with Toyota that will see the smaller maker produce vehicles for the Japanese giant at a new factory in Mexico.
“I think you’re going to see us do more alliances where it fits the brand,” Jim O’Sullivan, CEO of Mazda’s U.S. subsidiary, tells TheDetroitBureau.com.