One of three controversial "ads" for the Ford Figo that have created a global image nightmare for the Detroit-based automaker.
Anyone attempting to measure the damage from a series of ads produced by Ford Motor Co.’s Indian ad agency showing women bound and gagged and tossed in the trunk of one of its Figo hatchbacks only had to catch the opening remarks by the carmaker’s global marketing chief Jim Farley at the 2013 New York Auto Show.
Farley shifted gears before going into his prepared remarks as the show’s keynote speaker to issue a direct apology for the three Internet ads that have generated a worldwide controversy and, according to various Ford insiders, caused significant damage to the maker’s global reputation.
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Insisting he was “shocked” by the ads, which were “not authorized” by Ford, Farley issued the latest in a series of apologies, proclaiming that Ford is “very regretful,” and “taking the matter very seriously.”
That translates into the firing of several members of the advertising team at Ford’s global partner, WPP, with other dismissals highly likely, sources later told TheDetroitBureau.com.