Despite all the doubts about it long-term viability, Chrysler can survive but they’re going to have to recover from mismanagement at the hands of former partners at Daimler AG according to Chrysler’s former Chief Financial Officer.
“I think they” can survive,” Jerome York said, after an appearance at Oakland University in Rochester Hills, Michigan. “If you believe some of the things they’ve said about breaking even at a relatively low level of sales, and if you believe at some point we’re going to have an (economic) recovery,” then York thinks Chrysler Group will make it.
The U.S. Supreme Court cleared the way for Chrysler’s emergence from bankruptcy this week by declining to hear an appeal by disgruntled creditors, dealers and contingency fee product liability lawyers.
York also said the Italian carmaker Fiat would do a better job of managing Chrysler than Daimler. “I sure hope so because Daimler did a god awful job,” he said. “Daimler should be shot, figuratively speaking of course, for what it did. They left this company in a mess.”
York also called the styling “deplorably bad with a few exceptions; The Jeep brand has only two real Jeeps, the Grand Cherokee and Wrangler and the rest are badge engineered Dodges.” He said, “You can’t treat a brand like that and not do some fatal damage to it.” (more…)