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Marty’s Marketing Minutia: Fashion and Cars Edition

Fashionistas, foray, favorites, fantasy and fortunes.

by on Oct.12, 2012

Isaac Mizrahi teams up with Chevrolet.

Return Of The Fashion Designers?

Years ago Lincoln used the famous ladies haute courtier Bill Blass was arguably the first fashionista to create the interior of a new vehicle. But that long-running association ended some years back, as did Chrysler’s ties to Nolan Miller, noted entertainment designer for celebs, had a run at creating a few runway gowns and the interior of a Dodge Dynasty based on the television hit of the ‘80’s, Dynasty.

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So, in recent years, most makers have had minimal involvement in the fashion world but for the occasional high-profile event, over linked to the likes of an Oscar or Emmy ceremony.  But that’ beginning to change and the fashion world is forming new links to the auto industry.


Knicks Jeremy Lin A Slam Dunk for Volvo

Nissan, meanwhile, offers a Titan to Peyton Manning.

by on Mar.19, 2012

Knicks point guard Jeremy Lin will now aim to score for Volvo.

Swedish automaker, er, make that Chinese-owned carmaker Volvo is hoping to score a slam dunk by signing a marketing agreement with the NBA’s new Asian-American superstar Jeremy Lin.

Details of the deal – which Volvo describes as a “dynamic marketing partnership” — will be announced later today, but a Volvo announcement describes the agreement as an opportunity to leverage “the Swedish carmaker’s sport heritage.”

Score Big!

Japanese automaker Nissan, meanwhile, hopes to leverage a sports tie-in of its own while also helping boost the hometown team.  Nissan officials have offered to make – as in build – a Titan pickup for new free agent quarterback Peyton Manning if he signs on with the Nashville-based Tennessee Titans, one of several teams he is reportedly considering.