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Focus’ Chief Engineer Takes Sail

Jens Ludman leaves Ford of Europe to join Bavaria Yacht GmbH

by on Jul.13, 2010

Ford chief engineer Jens Ludman is trading in his Focus for one of these as he becomes the new CEO of Bavaria Yachts.

The chief engineer who was responsible for development of the latest-generation Ford Focus is leaving Ford of Europe to join a German pleasure boat builder as chief executive officer.

Jens Ludman, global chief engineer for Ford in Germany, spent 11 years with the automaker and oversaw projects including the S-Max and Mondeo. He will join Bavaria Yacht GmbH beginning Aug. 15.

“The Bavaria brand has a long-standing history in boating, which will enable us to bring fresh and exciting products to the market that are relevant to a wider audience of boating enthusiasts,” Ludman said.

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On the surface, it would seem that the automotive and boat businesses are dramatically different, but Bavaria’s leaders think Ludman will help the company accelerate its plans for growth.