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Jeff Koons and BMW Unveil Latest “Art Car”

Koons’ rolling art piece to race at 24 Hours of Le Mans.

by on Apr.06, 2010

A work in progress: this rendering will find its way onto a BMW M3 GT2 that's bound for this year's 24 Hour endurance race at Le Mans.

The names read like a Who’s-Who of the art world: Calder, Stella, Warhol, Lichtenstein.  Now add Jeff Koons, the avant garde artist who has become the latest in a long line of artists to apply his hand to one of BMW’s rolling canvas, the Art Car.

The artist will formally debut his latest work – and sign it – at the Centre Pompidou – on June 1, 2010.  But the newest Art Car won’t be just another museum piece.  Koon’s creation is, under the paint, a 500 horsepower BMW M3 GT2, and it will be raced at the legendary 24 Hours of Le Mans endurance race, on June 12 and 13.

The seventeenth BMW Art Car, Koons’ version is still a work in progress, but he has gathered images of race cars and, in his preliminary design, layered them amidst vibrant colors and graphics designed to evoike power, motion and light.  His signature saturated hues will cover a black background and contrast the GT2’s silver interior.

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“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

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