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Acura Pushing For 45% Sales Growth in 2012

Maker betting on new ILX, redesigned RDX for big surge.

by on Mar.23, 2012

The 2013 Acura ILX will be a critical piece of the brand's turnaround strategy.

After years of struggle, Japan’s first luxury car brand is forecasting a 45% surge in demand this year that will help it challenge top-tier rivals.

Acura officials say they’re counting on new and updated models – notably the entry-luxury ILK sedan and redesigned RDX crossover — to provide the moment that will boost sales to 180,000 for the year.  An all-new flagship scheduled to debut at the New York Auto Show next month should also add momentum.


“This is where we think we would have been” were it not for the impact of last year’s Japanese earthquake and tsunami, said Acura marketing chief Jeff Conrad.