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Jeep Readies Concepts for Moab Trek

Sales rebound straining SUV brand’s production capacity.

by on Mar.27, 2012

picture credit: Jim McCraw

The Jeep Wrangler Apache, with its 6.2-liter Hemi, can power over almost any obstacle. All photos: Credit Jim McCraw.

Update: photo credits were inadvertently omitted; all photos: Jim McCraw.

The folks at Jeep are used to overcoming some tough obstacles – like the ones on Utah’s grueling Moab Trail, which serves as the site of the maker’s annual Easter Safari.

But even as Jeep officials rolled out an assortment of SUV concepts specifically designed for the Moab run, they acknowledged they’re facing some even tougher challenges in the months ahead.  But it’s not all bad news.

“We’re selling out of every model, every month,” said Jim Morrison, director of Jeep Brand marketing, during a Tuesday new conference.

In the Know!

In fact, it’s a problem compounded by Jeep’s increasing popularity outside the U.S., Mike Manley, president of the Jeep brand, told reporters at corporate headquarters in Auburn Hills, Michigan.  Jeep is not only short of vehicles in the US but also in Australia, China and Europe where demand for its vehicles has been very strong.

“We’re still running ahead of the industry,” said Manley, who noted Jeep sales are up 37% worldwide this year.

(more…)