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Jeep Sales Trek Past 1 Million Mark in 2014

Brand surpasses FCA Chief Marchionne’s lofty goal.

by on Jan.09, 2015

Sergio Marchionne set a sales goal of 1 million units for Jeep this year and the brand hit the mark.

When FCA Chief Sergio Marchionne told reporters at last year’s Detroit Auto Show he expected Jeep to sell 1 million units worldwide in 2014, many considered it a stretch goal, especially since the original forecast was for about 800,000 units. Well, what Sergio wants, it appears he gets as frenzied U.S. sales helped propel Jeep past the mark.

Jeep set a new all-time record for the third consecutive year with sales of 1,017,019, which bettered the brand’s 2013 record of 731,565 by 39%.

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“2014 marks the fifth consecutive year that Jeep vehicle sales have increased both globally and in the U.S. market,” said Mike Manley, president and CEO – Jeep Brand. “While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains.” (more…)

Jeep Closing in on 1-Million Unit Sales Mark

Brand’s sales up more than 40% through November.

by on Dec.29, 2014

Jeep sales were up 44% through November. The Renegade is helping push Jeep toward sales of 1 million units in 2014.

Global sales of the Jeep brand are expected to top 1 million units for the first time ever when the numbers are added up by Fiat Chrysler next week. However, the company isn’t resting on its laurels, FCA is charging ahead with ambitious plans for the future.

FCA Chief Sergio Marchionne laid out the goal of 1 million units for Jeep during the Detroit Auto Show at the beginning of 2014. Through November, the brand’s sales are up 44%, which puts it on track to hit the mark.

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In fact, the company’s massive plant in Toledo, Ohio, hit an all-time production high this year, surpassing 500,000 vehicles built just a couple of weeks ago. While much of the news from Jeep has been good, the brand has come under some new criticism from Consumer Reports. The Jeep Wrangler Unlimited wound up at the bottom of CR’s New-Car Value ratings. (more…)

Despite Setbacks, Jeep Sets a Global Sales Record

Sales surge despite Cherokee launch delays.

by on Jan.07, 2014

Despite a slow start of production with the Jeep Cherokee, Jeep sales set a new record.

Despite the painfully long delays in launching production of the new Cherokee model, sales of Chrysler’s Jeep brand products hit an all-time global sales record for the second year in a row.

Jeep, the cornerstone of Fiat/Chrysler chief executive officer Sergio Marchionne plans to remake the Italian-American automaker , delivered 731,565 vehicles across the globe, beating the previous record of 701,626 established in 2012.

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Ever since taking over management of Chrysler after its 2009 bankruptcy, Marchionne has been keen to exploit the potential of the Jeep brand, which he has noted has a strong reputation around the world but which needed the broader distribution network that Fiat could provide.

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