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Fiat Chrysler Hopes to Boost Global Production by 25%

CEO Marchionne aiming for 6 mil target by 2018.

by on Apr.02, 2014

FCA CEO Sergio Marchionne has big plans in mind for the newly-merged company.

Automakers often talk about economies of scale – a moving target in an industry where industry giants like Toyota Motor Co., General Motors and Volkswagen AG are all shooting to reach 10 million annual sales during the next year or so.

By comparison, Fiat Chrysler Automobiles is little more than an also-ran, with a total worldwide sales volume of “just” 4.4 million vehicles last year, and a goal of 4.6 million in 2014. But with the company’s formal merger of its U.S. and Italian operations now complete, CEO Sergio Marchionne has some big aspirations.  He is targeting a nearly 25% increase in production over the next four years.

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“By 2018, Fiat will be able to make more than 6 million cars,” Marchionne said after a shareholders’ meeting in Turin, where the Fiat side of the company is headquartered. “I don’t want to give any details of the plan, but we are going in that direction.”


Chrysler Grabs #1 Spot in Canada

Strong demand “North of the Border” offsets other problems.

by on Apr.04, 2013

Oh, Canada! Chrysler takes a rare lead.

Fiat/Chrysler boss Sergio Marchionne has had some tough times lately trying to launch production in China while hoping to revive a faltering deal in Russia. Then there’s the challenge of a crumbling European car market that has hammered the Italian side of the trans-Atlantic automaker – so it’s good to be getting a lift from one corner of the globe.

Chrysler is now the sales leader in Canada, nudging its way in the relatively small market past traditional industry leader General Motors, as well as rival Ford Motor Co. and Japanese giant Toyota. With its strong network of rural dealers, Chrysler’s unexpected dominance “North of the Border” serves to provide some credibility to Marchionne’s ongong efforts to build Chrysler/Fiat into a global power house.

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(It also comes as a point of personal celebration for the Fiat/Chrysler CEO who grew up in Canada.)

Up until now, Marchionne’s efforts, while scoring some impressive results in the U.S., have still been greeted by a large measure of skepticism by analysts who don’t believe the American-Italian company can compete long-term.


Jeep Know How Was Key to Fiat’s Russian Deal

Russians want American off-road technology.

by on Feb.11, 2010

Jeeps, or some parts, will soon be Russian bound.

Chrysler’s Jeep brand was one of the keys to the Fiat-Sollers joint venture that will build up to 500,000 vehicles annually in eastern Russia. The deal will benefit Chrysler, with both licensing income and cash for the Jeep vehicle kits exported to Russia, although local content requirements will diminish the economic impact somewhat. (see Fiat and Sollers Announce JV in Russia)

Fiat CEO Sergio Marchionne had been scheduled to address the prestigious Chicago Economic Club Thursday, but turned the duties over the Chrysler executive vice president Ralph Gilles instead after a hastily arranged trip to Russia.

Russian Prime Minister Vladimir Putin said he would not be able to sight the deal until next May, if Marchionne did not show to sign the documents today.


Russia, which is beginning to recover from a deep recession that cut auto sales there in half, is expected to be one of the fastest growing new vehicle markets in the world over the next decade, according to a new study by the Boston Consulting Group.

Gilles said he could not say what kind of resources Chrysler will be expected to devote to the project. “I just learned about this,” he said after his speech to the Economic Club of Detroit.   (more…)