This is a big week for Fiat Chrysler Automobiles N.V. as it is scheduled to release its final financial report for 2015 and Sergio Marchionne is expected to announce a re-organization of FCA’s U.S. manufacturing operations that will include production of long-awaited pickup truck from the Jeep brand.
FCA officials said last week that hasn’t detailed the plans yet, but they did confirm the Jeep pickup truck, which Jeep fans have been clamoring for since the old Chrysler Corp. pulled the Jeep Comanche off the market in the mid-1990s so it build additional versions of the very popular Jeep Wrangler, will be added to the Jeep product portfolio in 2017.
Pickup trucks have been part of Jeep’s product portfolio going back to the late 1940s when Willys-Overland, then the owner of the Jeep brand, introduced the very first Jeep pickup, which remained in production until the mid-1960s. American Motors, which acquired the Jeep brand in 1970 also sold a Jeep pickup truck, starting in the early 1980s when compact trucks were popular. (more…)