Little more than a domestic American brand just a few years ago, Jeep is going global, expanding both its distribution network to markets as far flung as Berlin, Beijing and Mumbai. It will soon have production facilities, meanwhile, on four continents.
The subsidiary of Fiat Chrysler Automobiles confirmed this week that it will invest $280 million as part of a joint manufacturing venture with India’s Tata Motors. The factory will produce several vehicles, including both the Jeep Grand Cherokee and an all-new model, company officials indicated.
That project is an “important step as we continue to expand the availability of Jeep products around the world,” FCA CEO Sergio Marchionne said.