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Jeep Has Attitude – Make that “Altitude”

Name chosen from 100,000 entries.

by on Mar.27, 2012

The Jeep Compass Altitude, one of three new models to wear the new "Altitude" badge.

Jeep is adding a new array of blacked-out, limited-edition models to its line-up, dubbing them the “Altitude” edition, a name chosen from 100,000 entries in its “Name My Ride” contest.

There will be three models bearing the new altitude badge, versions of the Jeep Grand Cherokee, Patriot and Compass SUVs.  The public got a first look at the “production intent concepts” – and an invitation to come up with a name – at the Houston Auto Show, last January.

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“The fact that well over 100,000 consumers entered our ‘Name My Ride’ contest reinforces the passion behind the Jeep brand, and its position as one of the most recognizable and popular brands in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “These new Jeep Altitude editions will clearly have a broad appeal among consumers, especially those looking for something distinctive, edgy, and just plain cool.”