Detroit Bureau on Twitter

Posts Tagged ‘jeep mopar’

Jeep Reveals Seven Concepts for the Moab Safari

Working prototypes could influence future models – including a possible Jeep pickup.

by on Mar.20, 2015

You're always close to home with the Jeep Grand Cherokee Overlander's pop-up tent.

As spring approaches, serious SUV fans get ready to hit the trails. And Jeep is offering up some ways to have a bit more fun and adventure with seven new concepts for the 49th Annual  Easter Jeep Safari in Moab, Utah.

Unlike the concept vehicles you’ll typically see at an auto show, these are real “runners,” largely based on existing Jeep products and using an array of parts and accessories already available in the Mopar parts catalog. Not surprisingly, one goal is to get loyal Jeep owners to customize their vehicles. But the Safari concepts also offer a hint of special editions to come. And one Wrangler prototype underscores Jeep’s serious interest in adding a pickup to its line-up.

Happy Trails to You!

“Jeep is the most accessorized vehicle” on the road, suggested Pietro Gorlier, President and CEO of Mopar, during a preview of the Easter Safari concepts. Mopar sold 1.2 million parts and accessories for the Jeep brand last year, and Gorlier noted that 98% of Wranglers on the road use at least one of those modifications.


Jeep Readies Concepts for Moab Trek

Sales rebound straining SUV brand’s production capacity.

by on Mar.27, 2012

picture credit: Jim McCraw

The Jeep Wrangler Apache, with its 6.2-liter Hemi, can power over almost any obstacle. All photos: Credit Jim McCraw.

Update: photo credits were inadvertently omitted; all photos: Jim McCraw.

The folks at Jeep are used to overcoming some tough obstacles – like the ones on Utah’s grueling Moab Trail, which serves as the site of the maker’s annual Easter Safari.

But even as Jeep officials rolled out an assortment of SUV concepts specifically designed for the Moab run, they acknowledged they’re facing some even tougher challenges in the months ahead.  But it’s not all bad news.

“We’re selling out of every model, every month,” said Jim Morrison, director of Jeep Brand marketing, during a Tuesday new conference.

In the Know!

In fact, it’s a problem compounded by Jeep’s increasing popularity outside the U.S., Mike Manley, president of the Jeep brand, told reporters at corporate headquarters in Auburn Hills, Michigan.  Jeep is not only short of vehicles in the US but also in Australia, China and Europe where demand for its vehicles has been very strong.

“We’re still running ahead of the industry,” said Manley, who noted Jeep sales are up 37% worldwide this year.


Jeep Brings Video Game to Life With Wrangler Call of Duty

Special edition marks SUV’s role in new action movie.

by on Nov.08, 2011

Jeep will offer a limited-edition Wrangler based on the latest installment in the Call of Duty franchise.

Jeep is blurring the lines between fact and fiction, film and reality as it rolls out a special model marking its role in a film based on one of the videogame world’s most popular action titles.

It’ll be hard to tell which is which with the movie, Call of Duty Modern Warfare 3, the latest version of the videogame, a multimedia ad campaign all rolling out at the same time as Jeep’s new 2012 Wrangler Call of Duty: MW3 Special Edition rolls into showrooms.

Inside News!

The limited-edition sport-ute is based on the Rubicon version of both the 2-door Wrangler and 4-door Wrangler Unlimited.

Prices start at $36,495 for the base ute, and jump to $40,070 for the CW3 version of the Unlimited.