As spring approaches, serious SUV fans get ready to hit the trails. And Jeep is offering up some ways to have a bit more fun and adventure with seven new concepts for the 49th Annual Easter Jeep Safari in Moab, Utah.
Unlike the concept vehicles you’ll typically see at an auto show, these are real “runners,” largely based on existing Jeep products and using an array of parts and accessories already available in the Mopar parts catalog. Not surprisingly, one goal is to get loyal Jeep owners to customize their vehicles. But the Safari concepts also offer a hint of special editions to come. And one Wrangler prototype underscores Jeep’s serious interest in adding a pickup to its line-up.
“Jeep is the most accessorized vehicle” on the road, suggested Pietro Gorlier, President and CEO of Mopar, during a preview of the Easter Safari concepts. Mopar sold 1.2 million parts and accessories for the Jeep brand last year, and Gorlier noted that 98% of Wranglers on the road use at least one of those modifications.