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Jeep Design, Mopar Letting It All Hang Out for Moab

Seven new concepts ready for Easter Safari.

by on Mar.20, 2018

The Jeep Sandstorm concept is one of seven that Jeep will be taking to the 52nd Annual Moab Easter Jeep Safari.

Jeep is making its yearly trek out to Utah for the Annual Moab Easter Jeep Safari with seven concept utes in tow that reveal what the brand and its Mopar aftermarket sibling can do with a Jeep.

The brand has been bringing out concept vehicles for nearly a decade, seeking to inspire and be inspired by the thousands of enthusiasts who flock to this event — this year is the 52nd annual edition — to show off the capability of their Jeeps and learn from others how to make what they’ve got even better.

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“Pushing the limit is something the Jeep brand is no stranger to and these seven new, exciting and capable concept vehicles are the latest example of that,” said Mike Manley, head of Jeep Brand, FCA. (more…)

Jeep Readies Concepts for Moab Trek

Sales rebound straining SUV brand’s production capacity.

by on Mar.27, 2012

picture credit: Jim McCraw

The Jeep Wrangler Apache, with its 6.2-liter Hemi, can power over almost any obstacle. All photos: Credit Jim McCraw.

Update: photo credits were inadvertently omitted; all photos: Jim McCraw.

The folks at Jeep are used to overcoming some tough obstacles – like the ones on Utah’s grueling Moab Trail, which serves as the site of the maker’s annual Easter Safari.

But even as Jeep officials rolled out an assortment of SUV concepts specifically designed for the Moab run, they acknowledged they’re facing some even tougher challenges in the months ahead.  But it’s not all bad news.

“We’re selling out of every model, every month,” said Jim Morrison, director of Jeep Brand marketing, during a Tuesday new conference.

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In fact, it’s a problem compounded by Jeep’s increasing popularity outside the U.S., Mike Manley, president of the Jeep brand, told reporters at corporate headquarters in Auburn Hills, Michigan.  Jeep is not only short of vehicles in the US but also in Australia, China and Europe where demand for its vehicles has been very strong.

“We’re still running ahead of the industry,” said Manley, who noted Jeep sales are up 37% worldwide this year.

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