Only a few years ago, the pundits were writing off full-size pickups as dinosaurs set to vanish from the market. But last year they set their best sales mark since the crash of the U.S. automotive market. Now, many analysts are starting to rethink forecasts predicting the demise of the midsize truck segment. That apparently includes product planners for both Volkswagen AG and Jeep.
In recent years, the segment has dwindled to insignificance and key players like Ford and Chrysler have abandoned their entries. Ford actually developed a new version of its Ranger for global markets but decided against bringing it to the States.
But with General Motors counter-programming, as it were, with the new Chevrolet Colorado and GMC Canyon models, might other manufacturers follow?
There are several who continue to consider their options, including both of the Korean carmakers, Hyundai and Kia. But the makers most likely to take some action could be Detroit-based Jeep, and German giant Volkswagen AG — which already has an option available, the midsize Amarok pickup it sells in a wide range of overseas markets.