The Jeep Renegade is one of the most important vehicles the Jeep brand has launched, well since last year when it introduced the Cherokee. But it’s vital to Fiat Chrysler Automobiles, which is eager to emerge as a truly global company.
The launch of the Renegade also means FCA has to show it can take the secret sauce that has made the Jeep brand popular over the years in the U.S. and transform it into a truly global brand. It also certainly means that the Renegade also has to show that it can live up to the brand’s reputation for agility and capability when the pavement ends.
My distinct impression, after driving the Renegade, both on road and off is that the Renegade measures up to the other vehicles in the Jeep portfolio. The only difference is that the Renegade is smaller. (more…)