Jeep has set its sights on selling more than 1 million vehicles annually by the end of 2015 and is also putting in motion a revolution that will help broaden its global reach and remake its product portfolio.
Fiat/Chrysler chairman Sergio Marchionne said this week that the company’s executives and board of directors will make several decisions in the next few months that will have a major impact the Jeep brand. A key issue waiting final approval from top management: the plan for the next generation Jeep Wrangler.
The Wrangler is an iconic vehicle that’s perennially in short supply and has unique characteristics. (more…)