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Chrysler Revives SRT Performance Brand with Three New Models Coming

Gilles named new SRT chief in management shake-up.

by on Jun.08, 2011

The new Dodge Charger SRT8 will be part of a revived, standalone performance brand.

Who says performance cars are dead in an era of $4 gas? Not Chrysler, it seems.  The maker is bringing back the SRT brand and plans to start expanding its line-up later this year.

Ralph Gilles, who had been serving as CEO of the Dodge division, will now serve as brand boss for SRT – which is short for Street and Racing Technology.  Gilles will continue in his dual role as Chrysler’s design director.

The move is just one in a series of senior executive management changes.

The SRT brand originally appeared in 2002, when the Detroit maker announced it would “create a line of industry-leading performance vehicles and parts.”  It was a time when performance products were making a comeback, and Chrysler began putting out SRT versions of a wide range of products.  But, in recent years, as fuel prices began to soar and the market shifted from muscle to mileage.


At the moment, there is only one SRT model in the entire Chrysler line-up, the 2011 Dodge Challenger.  But for 2012, the company will add three more: a Jeep Grand Cherokee SRT8, a Dodge Charger SRT8 and a Chrysler 300 SRT8.


First Look: Jeep Grand Cherokee SRT8

by on Apr.21, 2011

Jeep adds more muscle to the Grand Cherokee line.

A sure sign of the automotive industry’s recovery is the return of the pointless car.

The pointless car—or SUV—is a vehicle that is built to excess, just because the automaker can. Generally high on fun and low on practicality, the pointless car/truck/SUV exists so that high-dollar customers can have something fun to drive on the weekend.

Really, no one needs a Jeep Grand Cherokee SRT8. But that won’t stop Jeep from building one.

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When the Grand Cherokee was redesigned last year as a 2011 model, it was almost a foregone conclusion that a new SRT8 model would eventually hit the market. And so it is that Jeep officially took the wraps off of the 2012 Jeep Grand Cherokee SRT8 at the 2011 New York International Auto Show.

Powered by a 6.4-liter Hemi V-8 that makes 465 horsepower and 465 lb-ft of torque, the SRT8 is expected to reach 60 miles per hour from a stop in a time of 4.8 seconds, according to Jeep. Jeep also projects a mid-13 second quarter-mile time, a 0-100-0 time of around 16 seconds, a 116-foot stopping distance from 60 miles per hour, and an electronically limited top speed of 155 miles per hour. Handling hasn’t been forgotten: Jeep is claiming a skidpad number of .90G.