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Jeep Ready to Rock at Safari with Seven Concepts

Annual collection of fans in Moab getting an assortment of options.

by on Mar.11, 2016

What happens when you squeeze a 707-horsepower Hellcat engine into a Jeep Wrangler? You get the Trailcat and just in time for the annual Easter Safari.

Jeep plans to continue building its reputation for building uniquely, capable vehicles by offering, with a big assist from Mopar, seven new concept vehicles for the annual Easter Safari in Moab, Utah.

“Every year, the Jeep team looks forward to pushing the limits with new, exciting and capable concept vehicles for our most loyal enthusiasts at the Easter Jeep Safari in Moab, where we receive a tremendous amount of valuable feedback,” said Mike Manley, head of Jeep Brand – FCA Global.

Picking up on the Trends!

The portfolio of concept vehicles for the Moab show Fiat Chrysler plans to develop a pickup truck for the Jeep brand. While it hasn’t been announced officially no one around FCA’s U.S. headquarters in Auburn Hills, Michigan, denies its coming. (more…)

Jeep Reveals Seven Concepts for the Moab Safari

Working prototypes could influence future models – including a possible Jeep pickup.

by on Mar.20, 2015

You're always close to home with the Jeep Grand Cherokee Overlander's pop-up tent.

As spring approaches, serious SUV fans get ready to hit the trails. And Jeep is offering up some ways to have a bit more fun and adventure with seven new concepts for the 49th Annual  Easter Jeep Safari in Moab, Utah.

Unlike the concept vehicles you’ll typically see at an auto show, these are real “runners,” largely based on existing Jeep products and using an array of parts and accessories already available in the Mopar parts catalog. Not surprisingly, one goal is to get loyal Jeep owners to customize their vehicles. But the Safari concepts also offer a hint of special editions to come. And one Wrangler prototype underscores Jeep’s serious interest in adding a pickup to its line-up.

Happy Trails to You!

“Jeep is the most accessorized vehicle” on the road, suggested Pietro Gorlier, President and CEO of Mopar, during a preview of the Easter Safari concepts. Mopar sold 1.2 million parts and accessories for the Jeep brand last year, and Gorlier noted that 98% of Wranglers on the road use at least one of those modifications.


Jeep Tackling Moab With Six Concept Utes

Concepts like the Trailhawk designed to make easy work of tough trails.

by on Mar.20, 2013

The Jeep Wrangler Slim is one of six new concepts heading to Moab for the annual Easter Safari.

Chrysler is heading into the annual Easter Jeep Safari, about to get underway in Moab, Utah, with a half dozen concept utes intended to show just how far Jeep and the Mopar parts division can stretch the brand for the thousands of enthusiasts drawn to the western wilderness.

The new concept vehicles include the Jeep Wrangler Flattop, which features 37-inch tires and a go-anywhere package, to the curiously named Jeep Wrangler Slim, which the maker says is designed for “affordable, extreme weekend fun.”

Your On- and Off-Road Source!

“We go to this extremely popular event in Moab each year to showcase the latest production vehicles from Jeep, as well as a host of new customization and personalization ideas. In doing so, we connect with and receive a tremendous amount of feedback from our most loyal customers,” said Mike Manley, the Jeep brand CEO, during a background session in the wilds of Chrysler headquarters in Auburn Hills, Michigan.


Jeep Readies Concepts for Moab Trek

Sales rebound straining SUV brand’s production capacity.

by on Mar.27, 2012

picture credit: Jim McCraw

The Jeep Wrangler Apache, with its 6.2-liter Hemi, can power over almost any obstacle. All photos: Credit Jim McCraw.

Update: photo credits were inadvertently omitted; all photos: Jim McCraw.

The folks at Jeep are used to overcoming some tough obstacles – like the ones on Utah’s grueling Moab Trail, which serves as the site of the maker’s annual Easter Safari.

But even as Jeep officials rolled out an assortment of SUV concepts specifically designed for the Moab run, they acknowledged they’re facing some even tougher challenges in the months ahead.  But it’s not all bad news.

“We’re selling out of every model, every month,” said Jim Morrison, director of Jeep Brand marketing, during a Tuesday new conference.

In the Know!

In fact, it’s a problem compounded by Jeep’s increasing popularity outside the U.S., Mike Manley, president of the Jeep brand, told reporters at corporate headquarters in Auburn Hills, Michigan.  Jeep is not only short of vehicles in the US but also in Australia, China and Europe where demand for its vehicles has been very strong.

“We’re still running ahead of the industry,” said Manley, who noted Jeep sales are up 37% worldwide this year.