Beijing Auto Show-goers will get a look at four new Jeep concept vehicles this week, vehicles the maker said are “uniquely designed for China,” the world’s largest automotive market.
But perhaps more significant is the news that parent Fiat Chrysler Automobiles has finally locked down a long-sought joint venture that will allow it to begin producing Jeeps in China for the first time in nearly a decade. The SUV brand was the first foreign maker into China but lost that Beijing production base after the break-up of DaimlerChrysler AG.
The tie-up with China’s Guangzhou Automobile Group is a critical step for Jeep which has been pushing to expand its presence abroad in recent years. The maker sold 731,000 vehicles worldwide in 2013 and brand CEO Michael Manley recently announced a target of 1 million for 2014, well ahead of earlier plans.