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Despite Setbacks, Jeep Sets a Global Sales Record

Sales surge despite Cherokee launch delays.

by on Jan.07, 2014

Despite a slow start of production with the Jeep Cherokee, Jeep sales set a new record.

Despite the painfully long delays in launching production of the new Cherokee model, sales of Chrysler’s Jeep brand products hit an all-time global sales record for the second year in a row.

Jeep, the cornerstone of Fiat/Chrysler chief executive officer Sergio Marchionne plans to remake the Italian-American automaker , delivered 731,565 vehicles across the globe, beating the previous record of 701,626 established in 2012.

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Ever since taking over management of Chrysler after its 2009 bankruptcy, Marchionne has been keen to exploit the potential of the Jeep brand, which he has noted has a strong reputation around the world but which needed the broader distribution network that Fiat could provide.


Jeep Cherokee Delay A Potential Setback for Chrysler

Maker again looking at IPO options.

by on Jul.30, 2013

Stuck in the mud? Chrysler desperately needs to get the new Jeep Cherokee into showrooms.

Chrysler has confirmed that it will delay the media preview for the new Jeep Cherokee while it works out the kinks with the new and desperately needed crossover-utility vehicle .

For the moment, the sales launch of the new Cherokee remains on schedule, but even if that doesn’t slip, as well, it is the latest chapter in a long-running automotive soap opera that goes by the name Chrysler.

Meanwhile, in an unexpected turn, the maker’s CEO let slip that a long-discussed initial public stock offering that it seemed to have abandoned a couple of years ago is apparently back in Chrysler’s plans.

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“We will introduce the vehicle to media and consumers as soon as that process is complete,” Chrysler said in a statement after advising journalists expecting to drive the next Jeep Cherokee next week that the program was being delayed by a month. “While the media drive timing has changed, production continues and the vehicles will be in showrooms in September,” Chrysler said.