FCA Chief Sergio Marchionne is at it again. After Jeep met Marchionne’s goal of selling 1 million vehicles in 2014, he’s thrown out another sales target: 1.9 million Jeeps. Fortunately, he’s given the rugged off-road brand until 2018 to hit the mark.
“This is the goal,” added Marchionne, who favors bold announcements.
Marchionne laid down the new objective during an informal chat with reporters after his annual press conference at the North American International Auto Show. It was during this chat at last year’s show that Marchionne predicted that Jeep sales would reach 1 million units in 2014 even though FCA, then known as the Chrysler, was struggling with the launch of the Jeep Cherokee. (more…)