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Marchionne Throws Down Jeep Sales Gauntlet: 1.9 Million

FCA leader expects brand to hit the mark by 2018.

by on Jan.14, 2015

Sergio Marchionne gave Jeep a few years to meet his latest sales goal: 1.9 million units.

FCA Chief Sergio Marchionne is at it again. After Jeep met Marchionne’s goal of selling 1 million vehicles in 2014, he’s thrown out another sales target: 1.9 million Jeeps. Fortunately, he’s given the rugged off-road brand until 2018 to hit the mark.

“This is the goal,” added Marchionne, who favors bold announcements.

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Marchionne laid down the new objective during an informal chat with reporters after his annual press conference at the North American International Auto Show. It was during this chat at last year’s show that Marchionne predicted that Jeep sales would reach 1 million units in 2014 even though FCA, then known as the Chrysler, was struggling with the launch of the Jeep Cherokee. (more…)

Jeep Closing in on 1-Million Unit Sales Mark

Brand’s sales up more than 40% through November.

by on Dec.29, 2014

Jeep sales were up 44% through November. The Renegade is helping push Jeep toward sales of 1 million units in 2014.

Global sales of the Jeep brand are expected to top 1 million units for the first time ever when the numbers are added up by Fiat Chrysler next week. However, the company isn’t resting on its laurels, FCA is charging ahead with ambitious plans for the future.

FCA Chief Sergio Marchionne laid out the goal of 1 million units for Jeep during the Detroit Auto Show at the beginning of 2014. Through November, the brand’s sales are up 44%, which puts it on track to hit the mark.

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In fact, the company’s massive plant in Toledo, Ohio, hit an all-time production high this year, surpassing 500,000 vehicles built just a couple of weeks ago. While much of the news from Jeep has been good, the brand has come under some new criticism from Consumer Reports. The Jeep Wrangler Unlimited wound up at the bottom of CR’s New-Car Value ratings. (more…)

Jeep Balancing Off-Road Chops and Fuel Stops

SUV brand helps set course for resurgent Chrysler.

by on Feb.15, 2011

Jeep aims to pull the rest of Chrysler uphill.

As pundits write endlessly about the resurgence of Chrysler, they talk mostly about the influx of new product at the company’s Dodge and Chrysler brands. But the troubled U.S. maker’s turnaround will also rely on its off-road brand, Jeep.

Despite being the first one of the Chrysler/Fiat’s five brands to launch a major new product as the company plotted its post-bankruptcy strategy, Jeep has been almost an afterthought. Just don’t tell that to Mike Manley, the president and CEO of the brand.

If you do, you’ll be reminded that Jeep Grand Cherokee — redesigned for 2011 and launched last summer — was the first Chrysler product to be launched as part of the new product offensive. And it was good enough to land on the finalist list for North American Truck of the Year.

Manley also will remind you that the compact Compass SUV was recently refreshed and is now trail-rated, and that other Jeep models have been significantly updated in one way or the other, mostly with updated interiors.

“We were the first brand to make news this year,” Manley said. “We’ve got some very good space now.”