He isn’t your typical car guy, fixated on fast cars and powerful engines. But while his game is all about numbers, he isn’t exactly a bean-counter, either. J. David Power III has carved out a unique and, appropriately, powerful position in the automotive industry. And that’s something car buyers around the world should be grateful for.
The 83-year-old former newsboy is the founder of J.D. Power and Associates (JDPA), the California-based arbiter of quality in the automotive industry – and, increasingly, a variety of other industries from airlines to telecomm. With its public studies and private research, JDPA has become a critical link between consumers and manufacturers and, according to many in the car business, can claim a major share of the credit for the dramatic improvement in automotive quality and reliability over the past four decades.
“He gives people their voice in the marketplace,” said Bud Liebler, a former Chrysler marketing vice president, who was on hand to honor Dave Power during his induction into the Automotive Hall of Fame on Thursday night. (more…)