Today’s new cars are likely to feature more digital technology than you’ll find in the typical home or office – including infotainment systems that can tap into the apps on an Apple or Google smartphone.
But forget about Android Auto or Apple CarPlay. What consumers want most are safety-related technologies such as blind spot detection and forward-collision mitigation – which account for seven of the Top 10 technologies car buyers say they want most, according to the first J.D. Power U.S. Tech Choice Study. Among the Top Five picks, self-healing paint was the only non-safety-related technology.
“Collision protection ranked above average,” said study director Kristin Kolodge, with “the vast majority” of the more than 5,000 U.S. motorists who participated in the Tech Choice Study. Significantly, she said this was not limited to any narrow segment of buyer. “There is a tremendous interest in collision protection technologies across all generations.”