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America’s Love Affair With the Car Hasn’t Ended, Finds New JD Power Study

“Many automakers are getting better at consumers what they want.”

by on Jul.26, 2017

Porsche led the latest APEAL study overall, three models, like the 911 also winning their segments.

It’s become conventional wisdom that Americans have fallen out of love with the automobile and would just as soon click on a smartphone app to call a ride-sharing service as actually own a vehicle.

But that doesn’t seem to pan out when you read the results of the latest APEAL study by J.D. Power and Associates. If anything, a summary of the report suggests “car owners’ love affair with new vehicle is stronger than ever.”

Power to the People!

“Many automakers are getting better and better at giving consumers what they want in a vehicle,” explained Dave Sargent head of global automotive research at Power. That’s especially true in mainstream market segments, he added, as “non-premium vehicles” add more and more of the safety and infotainment technologies traditionally reserved for high-line products.

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Buyers Question Value of Trouble-Prone Tech Features

New JD Power APEAL study finds buyers, on whole, less satisfied with latest vehicles.

by on Jul.23, 2014

Porsche dominates APEAL with products like the 911.

Automakers are intent on entering the connected world, loading their latest vehicles up with high-tech features such as 4G WiFi hotspots, voice-operated navigation, and even infotainment systems that can read out Facebook posts. But while these may appeal to young, tech-savvy shoppers, other buyers question the benefits, according to a new report by J.D. Power and Associates.

The quality consultancy’s latest APEAL study finds that, on the whole, car buyers are slightly less pleased with the new cars, trucks and crossovers they are being offered this year. But the survey of recent buyers did find gains in owner satisfaction when it comes to improvements in vehicle fuel economy. Buyers are much more ambiguous about high-tech additions to their new vehicles.

An Appealing News Source!

Porsche was the highest-ranked brand in the latest study, while Hyundai delivered a surprise by landing the top spot among mainstream brands.

“Manufacturers often look to new features and technologies to keep their vehicles fresh and attractive, but designing systems that consumers find intuitive and easy to use has been a challenge,” said Power Vice President Renee Stephens.

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