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Honda Insists Sagging Ridgeline “Here to Stay”

Japanese maker considers major changes to edgy pickup.

by on Oct.04, 2011

Honda hopes the 2012 Ridgeline Sport will improve flagging demand for its quirky compact pickup.

Mark Twain could have written the script, it seems, officials at Honda asserting that reports of the demise of the slow-selling Ridgeline pickup have been greatly exaggerated.

Despite a slew of speculative articles sweeping the Internet insisting the Japanese maker has decided to kill off the compact truck, Ridgeline will remain part of the Honda line-up for “the foreseeable future,” according to the manager of truck planning.

But what’s unclear is whether that means we’ll continue seeing the Ridgeline as we know it.  The once critically acclaimed pickup adopted an unusual crossover, or car-based, platform rather than the traditional frame-based chassis.  Analysts now are speculating whether a next-generation Ridgeline would migrate to something more classically truck-like.

Inside News!

“I would like to lay to rest any rumors about the future of the Honda Ridgeline,” said Honda Truck Product Planning Manager Sage Marie. “In no uncertain terms, the reports in the media that we have plans to discontinue the Ridgeline pick-up truck are false. To the contrary, Ridgeline has a significant role in the Honda line-up and it is expected to continue in the foreseeable future.”