The biggest product launch of the year for Honda is at risk as the company struggles to roll out the new 2012 Civic.
Like its Japanese competitors, Honda has been hard-hit by the Japanese earthquake, tsunami and subsequent nuclear crisis, with production in the home market only set to resume next week. The good news for the maker is that nearly 90% of the vehicles it sells in North America are produced in the U.S. or Canada – but even those facilities are feeling the pinch, confirms Honda’s top American executive, in an exclusive interview with TheDetroitBureau.com.
“The situation is changing every day,” says American Honda Executive Vice President John Mendel. The worse part, he admits, is “We don’t know yet” the full extent of the parts shortages created by last month’s natural disaster. “The situation changes day-to-day. It’s very fluid,” Mendel says, adding that all Honda products use at least some components imported from the home market.