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Jaguar XJ Takes Inaugural Women’s World Car of the Year Award

Luxury brands click with distaff jurors.

by on Sep.15, 2011

WWCoTY's Indian juror Renuka Kirpilani and co-founder Sandy Myhre (r).

The Jaguar XJ has taken honors as the inaugural winner of the Women’s World Car of the Year.

The news came as a surprise to many – including some of the WWCoTY jurors — who had assumed that the winner would be a much smaller car.

But the first year’s awards were full of surprises, according to organizers, including a tie they hadn’t planned for.

Four years ago, three women motoring journalists were discussing the well-established World Car of the Year program when they realized that of the 54 jury members not one was a woman.  Considering that women now make up a major force — if not the majority — when it comes to buying cars today, there seemed only one logical way to respond.

Its Free!

That led them to come up with a program of their own, the Women’s World Car of the Year. Those three are now a part of the 18 WWCoTY jury members, all well-established motoring writers from around the world who want to give a voice for women motorists and car buyers.

The inaugural awards were presented this week at the IAA Frankfurt Motor Show.

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