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Project 8: “Most Extreme Performance Jaguar Ever”

Only 300 to be produced.

by on May.26, 2017

The Jaguar XE SV Project 8 promises to make somewhere close to 600 hp.

Jaguar is working up what it promises will be the brand’s “most powerful, agile and extreme performance vehicle ever.” It will also be one of the most exclusive, the British maker planning to roll out just 300 copies of the Jaguar XE SV Project 8.

The 591 horsepower sedan is a product of the Jaguar Land Rover Special Vehicle Operations unit that has been turning out a variety of other limited-edition models from the new technical center it opened in the U.K. last year. Earlier projects included the Range Rover Sport SVR, as well as the Jaguar F-Type Project7.

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“Our clients worldwide were thrilled by the F-TYPE Project 7,” said John Edwards, Managing Director of Jaguar Land Rover Special Operations. “The time is right for SVO to produce the most extreme performance road car in the history of Jaguar,” he continued, adding that, “The new XE SV Project 8 takes aerodynamics and performance engineering to another level.”


Jaguar Land Rover Unveiling Three New Models in LA

Evoque Convertible, US version of XE sedan and F-Pace CUV all on tap.

by on Nov.11, 2015

The Range Rover Evoque Convertible shown during a London sneak preview this week.

It will take some fast talking by officials from Jaguar Land Rover when they get their turn in the spotlight next week. The British maker plans to introduce three new models during the 2015 Los Angeles Auto Show media preview.

They cover a wide mix of offerings, each aimed at broadening the reach of the traditionally narrow JLR line-up. That includes the first auto show appearance of the Range Rover Evoque Convertible, the unveiling of the U.S.-spec Jaguar XE sedan, and the first North American appearance of the Jaguar F-Pace crossover-utility vehicle.

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The three new models emerge from the largest capital investment program in Jaguar Land Rover history, the Indian-owned automaker spending about 3 billion British pounds, or $4.5 billion, annually on both product development and the opening of new plants in China, India, Brazil and Slovakia.


Jaguar Begins “Fundamental Transformation”

British maker hopes to drive demand with lower prices, more models, free maintenance.

by on Sep.03, 2015

Jaguar aims to navigate some tough challenges with new products like the XE, and redesigned models such as the 2016 XF shown here.

It can be difficult separating perceptions from reality. Just ask the folks from Jaguar, the British maker still battling an image of poor quality even though it routinely scores among the best in the auto industry.

That’s one of the key reasons, among several, why Jaguar officials believe they’ve struggled to grow at the same pace as their key competitors – or even as quickly as partner brand Land Rover. So, the British luxury carmaker is launching a major campaign that, says a senior official, is aimed at “fundamentally transforming the Jaguar brand.”

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The effort will aim to address quality concerns with, among other things, an extended warranty and a new free maintenance program. The maker will adjust pricing to make the brand more attainable. And it will bring to market an assortment of all-new and significantly updated products, including the new XE compact sedan and Jaguar’s first-ever crossover-utility vehicle, the F Pace.


Jaguar Lays Out Specs, U.S. Launch Plans for New XE Sport Sedan

American debut delayed a year.

by on Oct.01, 2014

The new Jaguar XE won't reach the U.S. until Spring of 2016, but will arrive with a full range of engines, as well as rear- and all-wheel-drive.

Jaguar will wait until spring 2016 to bring its new XE sport sedan to the U.S., a full year behind the global launch of the new compact model, but it means that Stateside buyers will be offered a nearly full range of diesel and gas powertrains – as well as the all-wheel-drive system likely to be critical to ensuring the Jaguar XE’s appeal in cold weather regions of the American marketplace.

Following up on an early, invitation-only preview in London last month, Jaguar will be giving the public a first close look at the all-new XE at the Paris Motor Show, which begins with a media preview this week.

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The XE is arguably the most important new product Jaguar has launched in years, at least from a volume perspective, targeting one of the globe’s fastest-growing market segments.

Describing it as “the new custodian of the Jaguar DNA,” Chief Platform Engineer Nick Miller said the XE is intended to be “an accessible Jaguar attracting a new audience to the Jaguar brand.”


Jaguar Hopes to Claw Back as it Unveils New XE Sedan

Maker promises an "attainable" price tag.

by on Sep.09, 2014

The new Jaguar XE makes its London debut.

Luxury automakers are fond of staging lavish debuts, complete with A-list celebrities, for their latest offerings. Jaguar clearly underscored the importance it’s placing on the debut of its new XE sedan with a series of previews staged all over the city of London last night.

The XE could prove to be one of the most important products ever for Jaguar, targeting one of the largest segments of the global luxury market – but also going up against some of the toughest competition possible, including the likes of the BMW 3-Series, the Audi A4 and an all-new version of the Mercedes-Benz C-Class.

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Officially set for a public debut at the Paris Motor Show next month, the new Jaguar sports sedan is the maker’s first model developed entirely under the ownership of India’s Tata Motors. It relies on an “aluminum-intensive” that’s intended to improve performance while also maximizing fuel economy.


Jaguar XE to Go With “Aluminum-Intensive” Design

Focus on using recycled metal.

by on Jul.29, 2014

Jaguar will give the world its first full look at the new XE compact sport sedan in September.

Jaguar is offering a bit more insight into its plans for its new compact model, confirming the upcoming XE sedan will opt for a lightweight “aluminum-intensive” unibody design that will make heavy use of recycled metal.

The lightweight metal will account for 75% of its structure, and the new Jaguar XE will be assembled at a special facility at the Solihull plant in Britain’s West Midlands designed specifically to handle the production of the luxury sedan.

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Jaguar was one of the first makers to begin migrating from traditional steel to aluminum, along with its UK sibling Land Rover. Among others is Ford Motor Co., its former parent company, which says it learned enough about aluminum manufacturing from Jaguar to help it design the new, lightweight F-150 pickup coming to market later this year.


Jaguar to Reveal New XE Compact Sedan in September

New model to reach U.S. for 2016.

by on Jul.15, 2014

Jaguar will give the world its first full look at the new XE compact sport sedan in September.

Jaguar will get back in the fast-growing Compact Sport Sedan market next year with the launch of the all-new XE – though U.S. motorists will have to wait until 2016 to see the long-awaited successor to the old Jaguar X-Type reach showrooms.

The British maker will offer a first look at the new sedan on September 8th during what it is billing as a “star-studded” preview in London.

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The new Jaguar XE will be more than just a simple addition to the Jaguar line-up – in this case targeting a huge gap where key competitors have been making some of their most significant sales gains. The new XE will bring the debut of a new modular “architecture” that will be shared with a range of other future offerings, Jaguar has suggested. The XE also will use the all-new Ingenium line of engines developed by Jaguar and its SUV partner Land Rover.


Jaguar Reveals Plans For New XE Compact Sedan

XE will go aluminum and introduce new "Ingenium" engine family.

by on Mar.04, 2014

Jaguar offers a first look at the upcoming XE sedan.

The long-awaited compact Jaguar sports sedan will be dubbed the XE, the British maker confirmed during a Geneva Motor Show news conference, adding that the next Jaguar model to migrate to an “aluminum-intensive” design.

The sedan will be a critical addition to the Jaguar line-up and will mark the beginning of the end of the maker’s ties to former parent Ford Motor Co., the XE to be the first model to be powered by Jaguar’s new Ingenium family of engines.

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While Jaguar offered just a hint of what’s coming during a Geneva preview, the maker’s CEO Ralf Speth confirmed a production version of the sedan will debut later this year.  The Jaguar XE will begin to roll out in 2015, though it won’t reach the critical U.S. market, long the maker’s largest, until 2016.