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Jaguar: Revolution Under the Hood

Smaller engines – and possibly a new small car -- could redefine British brand.

by on Feb.08, 2013

Jaguar-Land Rover North America's Andy Goss.

Long known for its powerful but gas-guzzling V-8s and V-12s, Jaguar is moving quickly on the development of more fuel-efficient small displacement engines as prepares to challenge its bigger luxury rivals, the maker’s chief U.S. executive said  during an appearance at the Chicago Auto Show.

Andrew Goss, president of Jaguar-Land Rover of North America, also said the company was working on the development of diesel engines and hybrid powertrains, which will help bolster the company’s fuel-economy record.

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The development of the more fuel-efficient technologies is part of the British maker’s long-range plan to compete on all fronts with highly successful German brands such as BMW, Mercedes-Benz and Audi around the world and Lexus in the United States. “We are determined to make Jaguar a much more significant player in the luxury market,” he said during the Chicago Auto Show’s keynote session.

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Jaguar/Land Rover Planning 40 New Models, Variants and Major Technology Introductions

British brands plan to shift from niche to mainstream.

by on May.03, 2011

A production version of the striking C-X75 concept would push the number of new Jaguar models and variants to 41.

It has been a roller-coaster ride for Jaguar over the last 15 years, but now part of the ambitious Indian Tata Motors, the British automaker has some ambitious plans in the work along with its sibling Land Rover brand.

Senior company officials tell TheDetroitBureau.com that the two brands will jointly be launching a major product assault over the next five years with the goal of lifting Jaguar and Land Rover out of their low-volume niches and planting them much more firmly in the luxury mainstream.

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“We’ll be launching 40 new cars, derivatives and (major) technologies from Jaguar/Land Rover in the next five years,” said Adrian Hallmark, who joined Jaguar as its Global Brand Director last October.

The list of new programs breaks down into three categories: (more…)

First Look: Jaguar B99

Bertone’s glimpse of the future for the British marque.

by on Feb.22, 2011

The Bertone-designed Jaguar B99 makes its debut at the upcoming Geneva Motor Show.

There’s plenty to celebrate with the upcoming debut of the Jaguar B99, the Bertone-designed concept scheduled to debut at the upcoming Geneva Motor Show marking the company’s 99th anniversary.

The deep red show car also provides a strong hint of what’s to come when Jaguar gets back into the small luxury car segment with a much-needed replacement for the mostly unloved X-Type sedan.

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Roughly 15 feet, nose-to-tail and slotting into the D-segment, the B99 might seem a conservative design, at first blush, with a wee bit of heritage carried over from the classic XJ.  But a closer look reveals some distinctive touches, notably the unusual barn doors – or rear suicide doors, if you so prefer.  They look large but are actually only about half the size of those up front.

The familiar grille of the mid-range XF is carried over, as is, of course, the Leaper hood ornament.  And, in keeping with Jaguar’s focus on light, fuel-efficient luxury cars, the B99 also opts for an aluminum body and chassis.

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