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Posts Tagged ‘Jaguar quality’

Jaguar Begins “Fundamental Transformation”

British maker hopes to drive demand with lower prices, more models, free maintenance.

by on Sep.03, 2015

Jaguar aims to navigate some tough challenges with new products like the XE, and redesigned models such as the 2016 XF shown here.

It can be difficult separating perceptions from reality. Just ask the folks from Jaguar, the British maker still battling an image of poor quality even though it routinely scores among the best in the auto industry.

That’s one of the key reasons, among several, why Jaguar officials believe they’ve struggled to grow at the same pace as their key competitors – or even as quickly as partner brand Land Rover. So, the British luxury carmaker is launching a major campaign that, says a senior official, is aimed at “fundamentally transforming the Jaguar brand.”

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The effort will aim to address quality concerns with, among other things, an extended warranty and a new free maintenance program. The maker will adjust pricing to make the brand more attainable. And it will bring to market an assortment of all-new and significantly updated products, including the new XE compact sedan and Jaguar’s first-ever crossover-utility vehicle, the F Pace.

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Kia, Audi, Jaguar Lead Annual Total Quality Index

Mercedes SL-Class takes top score in listing.

by on Jun.30, 2014

The Audi Q5 is one of three quality leaders produced by the German maker in this year's Total Quality Index from Strategic Vision.

With news of a record-setting number of recalls filling the eyes and ears of car and truck owners, finding out what brands produced the highest quality vehicles this year likely tops list of information wanted new vehicle buyers.

Strategic Vision released its 19th annual Total Quality Index winners today: Kia is the leader for non-luxury brands while Audi and Jaguar deadlocked for the luxury market.

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“What we learn from this year’s Total Quality results is the need for complete understanding of how buyers are influenced and it’s not just by counting problems,” says Alexander Edwards, President of Strategic Vision. (more…)