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Jaguar/Land Rover Planning 40 New Models, Variants and Major Technology Introductions

British brands plan to shift from niche to mainstream.

by on May.03, 2011

A production version of the striking C-X75 concept would push the number of new Jaguar models and variants to 41.

It has been a roller-coaster ride for Jaguar over the last 15 years, but now part of the ambitious Indian Tata Motors, the British automaker has some ambitious plans in the work along with its sibling Land Rover brand.

Senior company officials tell TheDetroitBureau.com that the two brands will jointly be launching a major product assault over the next five years with the goal of lifting Jaguar and Land Rover out of their low-volume niches and planting them much more firmly in the luxury mainstream.

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“We’ll be launching 40 new cars, derivatives and (major) technologies from Jaguar/Land Rover in the next five years,” said Adrian Hallmark, who joined Jaguar as its Global Brand Director last October.

The list of new programs breaks down into three categories: (more…)