Jaguar says it took four hours and four minutes for it to sell all 50 of its special edition 2010 XJL Supercharged Neiman Marcus cars that were offered by the Texas retailer’s Christmas Book. The 2010 Jaguar XJL vehicles retailed at $105,000.
Jaguar will place potential buyers beyond 50 on a waiting list in the event a reservation does not result in a final sale.
Moreover, if marketing is doing its job, surely they can come up with some other enticement or incentive to coax a Texas- sized contribution to owner Tata’s coffers. Through September year-to-date, Jaguar sales totaled 8,674 units, down 28% from the year earlier period, which pretty much makes every Jag exclusive in the automotive universe.