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Land Rover Latest to Battle Chinese Over Car Clones

Jiangling Motors sued over Range Rover Evoque knock-off.

by on Jun.06, 2016

An Evoque by any other name? JLR sues Chinese maker Jiangling over Land Wind X7.

It takes a sharp eye to spot the differences: the subtle curve of the rear spoiler, the more rounded front grille and the slight changes to the taillights. But as far as consumers are concerned, the thing that likely matters most is that the Jiangling Landwind X7 costs barely one third as much as the Range Rover Evoque.”

And that has Britain’s Jaguar-Land Rover seeing red as it faces yet another Chinese knock-off blatantly stealing some of its business. That has been a problem faced by a number of foreign automakers – from little Smart, which has seen a Chinese clone of its Smart Fortwo, up to Ford, which has had its F-Series pickup copied down to the tie-downs in its cargo bed.

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JLR is aggressively pursuing a legal case, and it isn’t stopping at China’s borders, winning an injunction preventing the Chinese company from selling the X7 in Brazil, where Jiangling recently appointed an importer. But observers say the British firm could be in for a tough battle. A number of other makers have failed to get the courts to take action in similar lawsuits over the years.


JLR Turns to Outside Manufacturer for New Crossover

Magna Steyr to produce new vehicle, possibly J-Space 3-row CUV.

by on Jul.06, 2015

Jaguar may build a second crossover at Magna Steyr that would be larger than the F-Pace shown here.

Its own manufacturing capacity stretched to the limits, Jaguar Land Rover will turn to a contract manufacturer Magna Steyr to build a new crossover vehicle for the Jaguar brand.

Based in Graz, Austria, Magna Steyr has produced vehicles for a wide variety of manufacturers and brands over the years, a list currently including Mercedes-Benz, Peugeot and Mini. For Jaguar, the new partnership will create additional capacity needed to support future growth plans, according to Ralf Speth, JLR’s chief executive officer.

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“The UK remains at the center of our design, engineering and manufacturing capabilities,” Speth stressed, adding that, “Partnerships such as this will complement our UK operations and engineering.”


Jaguar Land Rover Develops Remote-Control App

Luxury brand shows off working prototype, new technologies.

by on Jun.19, 2015

Jaguar Land Rover developed a new app, which is still just a prototype, allowing for remote-control driving of the sport-utility.

As part of a push to introduce new technologies into its vehicles, Jaguar Land Rover has developed a smartphone app that allows users to pilot the vehicle while outside the vehicle.

Before folks begin imagining themselves as James Bond with his remote-controlled BMW 750iL in “Tomorrow Never Dies,” Jaguar’s version has some substantial limits, including one major disappointment: no roof-mounted rocket launcher.

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The app includes control of steering, accelerator and brakes as well as changing from high and low range. This would allow the driver to walk alongside the car, at a maximum speed of 4 mph, the company notes. (more…)

Jaguar Land Rover to Add Diesels Across Line-up

Fuel economy advantage of up to 25%, maker claims.

by on Jan.11, 2015

The new JLR diesels will first appear in versions of the Range Rover and Range Rover Sport models.

Aiming to catch up to key German rivals, British luxury maker Jaguar Land Rover will launch a new line-up of diesels that will eventually be offered across its line-up, the automaker announced during a media preview just before the opening of the 2015 North American International Auto Show.

The new 6-cylinder “oil burners” will first appear in versions of the top-line Range Rover, and are expected to offer as much as a 25% improvement in fuel economy over the comparable gasoline option currently available. They’ll also deliver a significant boost in torque.

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Based on the new Ingenium powertrain architecture JLR has developed since spinning off from Ford Motor Co., the diesels will be shared by both luxury brands.

“We intend to roll out fuel-efficient diesel powered vehicles across Jaguar and Land Rover lineups on virtually every model over the next 3 years,” said Joe Eberhardt, the president and CEO of Jaguar Land Rover North America.


Jaguar Land Rover Reveals “Transparent” Pillar System

British maker shows off “Virtual Urban Windscreen” and “Follow Me Ghost Car Navigation.”

by on Dec.15, 2014

Jaguar's Transparent Windshield system makes the car's pillars "virtually" see-through.

Imagine having an uninterrupted view around your vehicle – no pillar or panels to obstruct your line of sight, especially when driving on a crowded city street or in heavy freeway traffic. That’s the idea behind the “360 Virtual Urban Windscreen” system Jaguar Land Rover is developing.

While still in prototype stage, the system takes Head-Up Display, or HUD, technology to the next level by embedding an LCD display screen in each of the car’s pillars. Each displays an image from outside the car using cameras that cover the vehicle’s blind spots. It would effectively create transparent pillars giving the driver an unobstructed view of the world around.

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“Our ultimate aim is to reduce road accidents and enhance the urban driving experience,” explains Wolfgang Epple, JLR’s Director of Research and Technology. “If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.”


Jaguar Land Rover Opens First Overseas Plant – in China, of Course

China already JLR's biggest market.

by on Oct.22, 2014

A Range Rover Evoq moves down the assembly land at JLR's new assembly plant near Shanghai.

That “veddy” British automaker, Jaguar Land Rover, is looking a little less Anglo-Saxon every day. First, it was acquired by American maker Ford, then sold to Indian upstart Tata Motors. And now, JLR has opened up its first foreign manufacturing plant. In China, of course.

The Asian nation is already the world’s largest automotive market and, by most accounts, is expected to top the global luxury sales charts, as well, by the end of the decade. It is, in fact, already Jaguar Land Rover’s single-largest market.

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And the maker is expecting to see that grow significantly, in part, because localizing production will eliminate the hefty Chinese tariff on automotive imports. (more…)

New Crossovers Could Blur the Lines Between Jaguar, Land Rover

Vehicles would stay true to brand image.

by on Oct.06, 2014

Last year Jaguar revealed the C-X17 concept, which could be the basis for the maker's crossover. However, it could also be the same for Land Rover.

With the upcoming launch of its new XE sedan, Jaguar hopes to re-enter the critical compact car market, but the debut at this month’s Paris Motor Show is significant for a number of other reasons.

The new XE will be the first Jaguar model to use the new Ingenium line of four-cylinder engines. Significantly, the British maker will share those fuel-efficient new powertrains with its sibling brand, Land Rover. Indeed, going forward there will be far more cooperation between the two brands than ever before, including the development of a new “architecture” that will be used as the foundation for a number of new crossover-utility vehicles.

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That raises concerns among some observers about whether Jaguar and Land Rover might wind up blurring the lines that separate the two brands in a bid to expand their product ranges while holding down hefty development costs. (more…)

Jaguar Land Rover Reportedly Sharing Platforms with Parent Tata Motors’ New SUVs

Payback time?

by on Aug.25, 2014

Reports suggest that this Land Rover Discovery concept may be the basis for five- and seven-passenger vehicles from Indian automaker Tata.

After long maintaining a strict wall between their engineering and design departments, British maker Jaguar Land Rover may finally be ready to work more closely with its Indian parent Tata Motors.

A report from India indicates two new SUVs planned by Tata will ride on a platform shared with Land Rover. The vehicles are also expected to offer a new line of powertrains developed by the Jaguar Land Rover group that will be used in such future British models as the Jaguar XE sedan and Land Rover Discovery.

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Rumors of such a project have been circulating for months on outlets as diverse as the Economic Times, Autoblog and The latest to pick up – and add some significant details – is Indian website Live Mint. It reports that Tata will use Land Rover’s platform for both five- and seven-passenger SUV models. (more…)

Jaguar “Virtual Windshield” Brings Videogaming to Life

System could be controlled by gestures, even glances.

by on Jul.11, 2014

The Jaguar Land Rover Virtual Windshield shows the best line for a motorist to take.

Head-Up Displays are the norm in modern fighter jets, and basic versions of HUD have been used in a number of automobiles for more than two decades. But Jaguar Land Rover is working on a concept , dubbed the Virtual Windshield, that could take automotive displays a giant further, effectively bring videogames to life.

The new system is designed to project across the entire windshield, not just a mirrored rectangle at the bottom of the glass. And it could display a wide range of information, depending upon whether you’re driving in heavy traffic, cruising on a back road, or perhaps taking a vehicle like the F-Type Coupe out on the track.

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The virtual windshield might be used to display not only vehicle speed, RPMs, fuel levels and basic, turn-by-turn navigation instructions but, because the proposed display would be so large, it could also show warnings – highlighting a pedestrian crossing the road, for example – and even the best line to take on a track.


Marketing Veteran Eberhard Returns to US as New Jaguar/Land Rover Boss

Eberhardt arrives at critical time for JLR.

by on Dec.19, 2013

Joe Eberhardt becomes the new JLR CEO in the US effective immediately.

With competition in the car business, growing more intense each quarter, it’s no surprise that front-line marketing and sales executives have become something of an expendable commodity.

This week Chris Perry, a veteran marketing executive who had left Hyundai for a job at General Motors’ Chevrolet Division back in 2010, has handed in his resignation, while both one-time GM superstar Susan Docherty, head of Chevrolet marketing in Europe, and Don Butler, the head of Cadillac marketing, have left the company.

But at least one U.S. automotive marketing veteran is making his return.   Jaguar Land Rover has hired Joachim “Joe” Eberhardt to head its U.S. operations effective immediately. Eberhardt has had a series of swings through the U.S. over the past two decades, both with mainstream and luxury brands.

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“Joe brings a proven industry track record, and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers,” said Andy Goss, Group Sales Operations Director, Jaguar Land Rover.