It takes a sharp eye to spot the differences: the subtle curve of the rear spoiler, the more rounded front grille and the slight changes to the taillights. But as far as consumers are concerned, the thing that likely matters most is that the Jiangling Landwind X7 costs barely one third as much as the Range Rover Evoque.”
And that has Britain’s Jaguar-Land Rover seeing red as it faces yet another Chinese knock-off blatantly stealing some of its business. That has been a problem faced by a number of foreign automakers – from little Smart, which has seen a Chinese clone of its Smart Fortwo, up to Ford, which has had its F-Series pickup copied down to the tie-downs in its cargo bed.
JLR is aggressively pursuing a legal case, and it isn’t stopping at China’s borders, winning an injunction preventing the Chinese company from selling the X7 in Brazil, where Jiangling recently appointed an importer. But observers say the British firm could be in for a tough battle. A number of other makers have failed to get the courts to take action in similar lawsuits over the years.