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Jaguar Hopes to Claw Back as it Unveils New XE Sedan

Maker promises an "attainable" price tag.

by on Sep.09, 2014

The new Jaguar XE makes its London debut.

Luxury automakers are fond of staging lavish debuts, complete with A-list celebrities, for their latest offerings. Jaguar clearly underscored the importance it’s placing on the debut of its new XE sedan with a series of previews staged all over the city of London last night.

The XE could prove to be one of the most important products ever for Jaguar, targeting one of the largest segments of the global luxury market – but also going up against some of the toughest competition possible, including the likes of the BMW 3-Series, the Audi A4 and an all-new version of the Mercedes-Benz C-Class.

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Officially set for a public debut at the Paris Motor Show next month, the new Jaguar sports sedan is the maker’s first model developed entirely under the ownership of India’s Tata Motors. It relies on an “aluminum-intensive” that’s intended to improve performance while also maximizing fuel economy.

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Jaguar “Chills Out” With New AWD Line-Up

Adding an “emotional fulcrum” – and more product to come.

by on Aug.16, 2012

Jaguar's new all-wheel-drive XJ goes through cold-weather testing.

Considering the record-breaking heat that’s scorched much of the country one might expect a significant turnout as Jaguar’s “Chill NY” event gets underway in New York this week.  The event, which gives Big Apple residents the opportunity to skate inside what the maker bills as a “life-size snow globe,” will also feature celebrities Tracy Morgan, Jane Krakowski and Johnny Weir.

But Jaguar is hoping the real attraction will be the chance to get a first look at the maker’s newest models, all-wheel-drive versions of its flagship  XJ and smaller XF sedans – products the maker expects to give the brand a massive sales boost in the months ahead.

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The arrival of the first AWD models since the old X-Type was abandoned is part of a broader product roll-out that also includes the addition of Jaguar’s new V-6 line-up.  Taking together, “This is a massive deal,” contends Andy Goss, president and CEO of Jaguar-Land Rover North America, “because the market has migrated away from V-8s to V-6 engines, (and another)  big problem for us has been we didn’t have all-wheel-drive.“

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Jaguar Readying New F-Type Sports Car

All-new model joining line-up in 2013.

by on Apr.04, 2012

A camouflaged version of the new Jaguar F-Type undergoing testing.

Jaguar will add an all-new sports car to its line-up a little more than a year from now, the maker revealed during its New York Auto Show news conference.

Dubbed F-Type, it is the long-anticipated production version of the CX-16 concept car unveiled last year.  The new 2-seater will slot underneath the British maker’s current XK line and provide an affordable, high-performance entry into the Jaguar line-up.

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“It opens up a much bigger part of the market to us,” explained Adrian Hallmark, Jaguar’s global marketing chief, during a conversation with TheDetroitBureau.com.

Though the production F-Type won’t be quite as radical as the CX-16 show car – with its unusual, side-opening hatchback – Jaguar contends the new model will put a premium on both styling and performance.  It is expected to come close to the brute power of the maker’s current muscle car, the XK-R, hinted Hallmark.

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First Drive: Jaguar XJ Supersport and XK175

New Jags get 510-horsepower supercharged V8s introduced last year.

by on Aug.18, 2010

Jaguar's limited-edition XKR175 is powered by the supercharged 510-horsepower 5.0-liter V8.

Celebrating its diamond jubilee during the car-crazy weekend wrapped around the annual Pebble Beach Concours d’Elegance, in central California, Jaguar Cars introduced not one but two special editions, the XJ Supersport sedan and the XKR175 coupe, both powered by the most powerful V8 engines the company has ever produced, with chassis modifications and décor to match.

The heart of the XJ Supersport is a supercharged V8 that Jaguar introduced for 2010. It generates 510 horsepower and 461 foot-pounds of torque. Significantly, the new model marks a shift away from previous Jaguar nomenclature, where top-performance models were marked with the –R designation, as with the XF-R and XK-R models.

The Supersport’s 4-cam 32-valve engine is mated to a fully electronically controlled ZF 6-speed automatic transmission with paddle shifters on the steering wheel. The console-mounted shifter knob includes a Sport setting, and the console has a checkered-flag button that, when pushed, changes engine, transmission, traction control, and suspension settings for maximum performance. It also changes the entire gauge cluster from white to red.

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The Supersport comes loaded to the gills with leather, wood, luxury items and special appearance items, including red center caps on its alloy wheels and a Supersport fender badge. The Supersport package includes 20-inch Mataiva wheels and high-performance tires, automatic cruise control with forward alert, adaptive dynamics, continuously variable shock absorbers, and a different emergency brake assist calibration. The Supersport, with its aluminum-intensive body construction, weighs only 4281 pounds, and the slick body measures a drag coefficient of only 0.29 in the wind tunnel.

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Is There A “Baby” Jaguar In The Works?

Luxury maker mum on X-Type replacement, “reports” abound.

by on Jul.22, 2010

Is Jaguar readying a replacement for the largely unloved X-Type?

It was, for a time, the best-selling Jaguar ever, but when the British marque decided to abandon the small sedan, few wept at the departure of a model that had seldom received favorable reviews.  Yet the question remains whether any luxury brand with even modest mainstream aspirations can survive without an offering in the compact segment – and there are growing indications that a new “Baby” Jag just might be headed for production.

The original X-Type suffered from the fact that it was a compromise design, sharing much of its underlying platform and componentry with the Mondeo, the mid-market compact produced by Jaguar’s former parent, Ford Motor Co.  Now that the British maker – and its sibling Land Rover – are owned by India’s Tata Motors, a future Baby Jaguar would almost certainly feature an entirely unique platform, or a heavily modified version of the chassis used by the larger and more expensive Jaguar XF.

The British maker has confirmed that it plans to increase its line-up in a bid to boost what are admittedly marginal sales.  The all-new 2011 XJ marks the start of that campaign, but despite its hefty price tag, a luxury maker can rarely survive solely on large premium models.  In today’s highline market, mid- and compact products are the high-demand offerings, the BMW 3-Series proving the point.

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A compact sports car, smaller than the current XK, is under development, Jaguar officials confirm.  But beyond that, the maker is being unusually cagey about future products.  In an interview with TheDetroitBureau.com earlier this year, Jaguar’s managing director Mike O’Driscoll said there were no plans for a new Baby sedan, though his carefully worded comments didn’t rule out the possibility of changes to that strategy.

And since the hiring of former Opel boss Carl-Peter Forster as Tata’s chief executive, insiders say many changes are, indeed, being made.

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