Jacques Nasser | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘jacques nasser’

Ford Sells Off Key Parts Plant

Turning to an outsider for help on interiors.

by on May.04, 2012

Interiors, like this one on the new 2012 Ford Escape, have become critical in differentiating brands.

Ford has been trying to get out of the components business since the days of former CEO Jacques Nasser – and now it has taken another big step towards finishing the long-planned restructuring of its part business with the sale of its interior component operations to French supplier Faurecia.

With the deal, Faurecia reinforces its position as part of Ford’s Aligned Business Framework. ABF companies enter into long-term relationships with Ford to strengthen collaboration and drive mutual profitability and technology development.

Stay on Top!

“Our ABF network of suppliers is built on long-term relationships and collaboration for the mutual benefit of Ford and our suppliers,” said Tony Brown, Group Vice President, Ford Global Purchasing. “With this announcement, Faurecia is not only serving a critical business need for Ford – they are helping to provide leadership in our effort to build a financially healthy, diverse supply base.”


Automakers Tout Green Efforts

All new Chevy models will show “EcoLogic” label.

by on Feb.02, 2012

Chevy's new EcoLogic label will first appear on the new Chevrolet Sonic small car then expand to the rest of the brand's line-up.

You’ve got to go green to earn some green, it seems.

Automakers are putting ever more emphasis on their environmental efforts, touting even the most subtle efforts to win over ever more Earth-conscious buyers.  That includes everything from adding new zero-emission products to their line-ups to the use of plant fibers to replace parts and components traditionally made from oil-based materials.

Manufacturers have come to realize that while it’s hard to get a premium for going green they can tarnish their image and lose sales if they don’t

It's Free!

Chevrolet will make sure that consumers don’t miss its efforts, starting with the compact Sonic model.  It will next month introduce the maker’s EcoLogic label, designed to explain how the vehicle was made, how it can be recycled and how much fuel was saved using alternate materials.  General Motors’ largest division plans to roll the EcoLogic label out across its line-up in the coming year.


Bye-Bye Mercury

It’s off to the rust heap for Ford’s former mid-range brand.

by on Jan.03, 2011

Mercury officially ceases to exist.

While most of us were waving goodbye to 2010, over the weekend, Ford Motor Co. was raising a toast and saying farewell to the Mercury division.

The long-struggling brand has been slowing phasing itself out following the decision to take Mercury off life support, last year.  But as of January 1, Ford formally closed the books on the brand.  When dealers opened up this morning they had to have removed all signs, logos and sales pitches for the once formidable Mercury.


Click Here for Free Subscription!

Borrowing the name from Roman mythology – Mercury being the messenger of the gods – the brand was founded in 1939 by Edsel Ford, son of company founder Henry Ford.  The division was designed to fill a spot between mainstream Ford, often called the “Blue Oval” brand, and upscale Lincoln.

In its very first year, Mercury sold 65,800 vehicles, in line with what it has been moving in recent years.  But even in those early days, Mercury struggled to establish a clear identity.  At times, it was pitched as a performance brand.  Alternatively, it was marketed as a more luxurious marque.  But most of the time, Mercury simply marketed the same products as the Ford division, albeit with a different badge.


Is There A “Baby” Jaguar In The Works?

Luxury maker mum on X-Type replacement, “reports” abound.

by on Jul.22, 2010

Is Jaguar readying a replacement for the largely unloved X-Type?

It was, for a time, the best-selling Jaguar ever, but when the British marque decided to abandon the small sedan, few wept at the departure of a model that had seldom received favorable reviews.  Yet the question remains whether any luxury brand with even modest mainstream aspirations can survive without an offering in the compact segment – and there are growing indications that a new “Baby” Jag just might be headed for production.

The original X-Type suffered from the fact that it was a compromise design, sharing much of its underlying platform and componentry with the Mondeo, the mid-market compact produced by Jaguar’s former parent, Ford Motor Co.  Now that the British maker – and its sibling Land Rover – are owned by India’s Tata Motors, a future Baby Jaguar would almost certainly feature an entirely unique platform, or a heavily modified version of the chassis used by the larger and more expensive Jaguar XF.

The British maker has confirmed that it plans to increase its line-up in a bid to boost what are admittedly marginal sales.  The all-new 2011 XJ marks the start of that campaign, but despite its hefty price tag, a luxury maker can rarely survive solely on large premium models.  In today’s highline market, mid- and compact products are the high-demand offerings, the BMW 3-Series proving the point.



A compact sports car, smaller than the current XK, is under development, Jaguar officials confirm.  But beyond that, the maker is being unusually cagey about future products.  In an interview with TheDetroitBureau.com earlier this year, Jaguar’s managing director Mike O’Driscoll said there were no plans for a new Baby sedan, though his carefully worded comments didn’t rule out the possibility of changes to that strategy.

And since the hiring of former Opel boss Carl-Peter Forster as Tata’s chief executive, insiders say many changes are, indeed, being made.