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Automakers Tout Green Efforts

All new Chevy models will show “EcoLogic” label.

by on Feb.02, 2012

Chevy's new EcoLogic label will first appear on the new Chevrolet Sonic small car then expand to the rest of the brand's line-up.

You’ve got to go green to earn some green, it seems.

Automakers are putting ever more emphasis on their environmental efforts, touting even the most subtle efforts to win over ever more Earth-conscious buyers.  That includes everything from adding new zero-emission products to their line-ups to the use of plant fibers to replace parts and components traditionally made from oil-based materials.

Manufacturers have come to realize that while it’s hard to get a premium for going green they can tarnish their image and lose sales if they don’t

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Chevrolet will make sure that consumers don’t miss its efforts, starting with the compact Sonic model.  It will next month introduce the maker’s EcoLogic label, designed to explain how the vehicle was made, how it can be recycled and how much fuel was saved using alternate materials.  General Motors’ largest division plans to roll the EcoLogic label out across its line-up in the coming year.


Bye-Bye Mercury

It’s off to the rust heap for Ford’s former mid-range brand.

by on Jan.03, 2011

Mercury officially ceases to exist.

While most of us were waving goodbye to 2010, over the weekend, Ford Motor Co. was raising a toast and saying farewell to the Mercury division.

The long-struggling brand has been slowing phasing itself out following the decision to take Mercury off life support, last year.  But as of January 1, Ford formally closed the books on the brand.  When dealers opened up this morning they had to have removed all signs, logos and sales pitches for the once formidable Mercury.

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Borrowing the name from Roman mythology – Mercury being the messenger of the gods – the brand was founded in 1939 by Edsel Ford, son of company founder Henry Ford.  The division was designed to fill a spot between mainstream Ford, often called the “Blue Oval” brand, and upscale Lincoln.

In its very first year, Mercury sold 65,800 vehicles, in line with what it has been moving in recent years.  But even in those early days, Mercury struggled to establish a clear identity.  At times, it was pitched as a performance brand.  Alternatively, it was marketed as a more luxurious marque.  But most of the time, Mercury simply marketed the same products as the Ford division, albeit with a different badge.