The quality of the typical new vehicle being sold in the U.S. this year is better than ever, according to a new study by J.D. Power and Associates, the pace of improvement increasing at a near-record pace. But that is only one of the surprises found in the 30th annual Initial Quality Study.
Traditionally, Japanese and European luxury brands have dominated the IQS, but not this year. The Power study, which is based on responses from 80,000 U.S. new vehicle owners, found mainstream brands in the lead. In fact, the overall winner of the 2016 Initial Quality Study was Korea’s Kia, with sibling Hyundai nabbing the third spot behind Porsche.
On the whole, the auto industry is “making some of the highest quality products we’ve ever seen,” said Renee Stephens, Power’s vice president of U.S. automotive quality. “What was really fascinating,” she added, was that the score of the typical manufacturer improved by 6%, “double what we saw last year.” (more…)