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Fiat’s Back with Cinquecento, that’s Italian for 500

Subcompact has upscale features, low price.

by on Nov.18, 2010

Laura Soave, head of Fiat Brand North America, introduces the 2012 Fiat 500.

Twenty-six years ago, Fiat left the U.S. market amid claims of poor quality. Now, with the help of its new American partner, Chrysler, the Italian automaker is back with a stylish subcompact, the 500, or Cinquecento.

Fiat officially revealed the U.S. version of the 2012 Fiat 500 at the Los Angeles International Auto Show on Wednesday.

In addition, Fiat announced the first 130 Chrysler dealers chosen to sell the 500. See the list of dealers at the end of the story.

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Auto Show News!

The car is a cheeky little number with cool details and some significant technology.

“The new Fiat 500 now brings something truly unique to one of the fastest growing segments in North America, delivering Italian-by-design function, value and efficiency intelligently tailored for our market,” said Laura Soave, Head of Fiat Brand North America. (more…)