Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the Firemint Real Racing game that exclusively features the all-new 2010 GTI.
VW claims this is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully customized inside and out.
The free Real Racing GTI App is available worldwide, and it allows players to experience the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. (One hopes while not actually driving) With a redesigned exterior with more aggressive headlights and the signature red-striped grille, to the sporty interior with a “race-inspired” steering wheel, the all-new 2010 GTI races its way to life on the screen for what VW dubs as a “thrilling gaming experience.”