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Volkswagen Launches GTI on a Mobile Device

Six U.S. players will win customized GTI MKVI cars.

by on Oct.22, 2009


The free Real Racing GTI App is now available.

Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the Firemint Real Racing game that exclusively features the all-new 2010 GTI.

VW claims this is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully customized inside and out.

The free Real Racing GTI App is available worldwide, and it allows players to experience the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. (One hopes while not actually driving) With a redesigned exterior with more aggressive headlights and the signature red-striped grille, to the sporty interior with a “race-inspired” steering wheel, the all-new 2010 GTI races its way to life on the screen for what VW dubs as a “thrilling gaming experience.”