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Posts Tagged ‘iphone autos’

Are You Siri-ous?

Apple wants automakers to add Siri "Eyes Free" button to steering wheel.

by on Jun.11, 2012

More and more cars now work with iPhones. Now Apple wants to do more work inside the car.

It’s hard to find a new car, these days, that doesn’t offer a USB port.  Make that a USB port specifically equipped with the specific cord designed to link an iPhone or some other Apple device to your vehicle infotainment system.

Based on plans announced by Apple at its annual software developer’s conference it appears Apple wants to grab a spot on the steering wheel, as well.

While your recent-model car likely already has a button to activate its voice command system its replacement might very well feature a second button to wake up Siri.  That’s Apple’s proprietary voice command system that can help you do anything from plug a destination into your navigation system to find the best synonym for “corporate arrogance.”

In the Know!

Apple is calling the button “Eyes Free,” according to the tech website Engadget.  And it appears the button would only operate an iPhone or another Apple device equipped with Siri – which is soon expected to include an update version of the Apple iPad.


Steve Jobs and the Lesson for Detroit

The indispensable man helped transform the car as much as the computer.

by on Oct.06, 2011

When he was once asked who he most admired, Steve Jobs pointed to Henry Ford and Walt Disney.  No surprise.  They both had the ability to give people what they wanted, often before they knew it.  And perhaps that was what we’ll remember Jobs for most, rather than any individual technological breakthrough.

Not that he didn’t have plenty of those, starting with the original Apple I computer and working up to the new iPhone 4S, released just days before the 56-year-old executive’s death after years of battling pancreatic cancer.

Jobs hadn’t even been born yet when the founder of IBM famously declared that there would likely be a market for no more than a handful of computers in the entire world.  Working out of his adopted parents’ garage with a high school chum, Steve Wozniak, Jobs set in motion a transformation that rivaled the one launched by Henry Ford.  Today, it’s difficult to find a household that doesn’t own several cars – or several computers, if you include desktops, laptops, tablets and smartphones.

It's Free!

Moreover, we have seen the grand integration of those two machines that changed the world.  As recently as the 1970s, when Jobs was just tinkering with his first primitive computer design, the typical automobile was a truly mechanical device.  The only electronics onboard could be found in those tinny transistor radios.  Today, however, the typical car contains thousands of dollars in silicon technology.  Microprocessors operate everything from the engine to the airbags.