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GM’s Desire to Make Buying Cars Online Easier May Anger Dealers

Attempts to circumvent showrooms put dealer body on edge.

by on Oct.31, 2013

GM Chairman and CEO Dan Akerson wants to make it easier to buy new cars on the Internet.

General Motors CEO Dan Akerson may have inadvertently woken up the automaker’s dealer base when he said the company wanted to make it easier to buy a vehicle online.

“We want people to start buying cars over the Internet,” said Akerson during the company’s third-quarter earnings conference call.

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Perhaps in an attempt to placate dealers before they rallied the troops against the idea, he added that the automaker had no plans to “bypass our dealers” while doing it. (more…)