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Posts Tagged ‘Internet car buying’

Vast Majority of Car Shoppers Worldwide Now Ready to Buy Cars Entirely Online

Nearly half would be happy with a “virtual test drive.”

by on Apr.17, 2015

Chinese car buyers are the most interested in purchasing vehicles entirely online, finds new study.

Eight out of 10 shoppers in key markets around the world now use the Internet to help them choose what vehicle to purchase, and the vast majority would carry that a step forward, according to a new study, completing the car buying process entirely online.

Nearly half, in fact, wouldn’t even bother going to a showroom for a test drive, telling researchers they’d be happy with a “virtual test drive.”

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“The impact of the digital customer is becoming pervasive, disrupting the traditional car-buying experience and the competitive landscape,” said Christina Raab, global managing director for Digital Consumer Services in Accenture’s Automotive practice. “This is clearly supported by the fact that many would consider conducting the entire car-buying process online.”

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GM Makes Internet Buying Tool Available to All U.S. Dealers

Buyers can handle entire transaction on the Web.

by on Nov.06, 2013

Just a week after saying the company was piloting Shop-Click-Drive with 100 dealers, GM made it available to all 4,300 U.S. dealers.

One week after General Motors’ CEO Dan Akerson said the company wanted to make it easier to buy cars and trucks online in partnership with its dealers and that it was piloting a program, the company rolled out its expanded Shop-Click-Drive tool to all GM dealers nationwide.

The tool allows users to complete all aspects of a purchase online, from getting a price to applying for financing 24 hours a day, seven days a week. GM’s 4,300 Chevrolet, Cadillac and Buick-GMC dealerships can feature the Shop-Click-Drive tool on their Web sites.

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“We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help us develop ‘Shop-Click-Drive’ to address this need.” (more…)