The annual survey of the world’s most valuable brands by Interbrand has placed Toyota at the head of the automotive class.
Toyota was eighth-ranked overall, lagging such global tech giants as #1 Apple, second-place Google — and third-ranked Coca-Cola. Interbrand estimated this week the combined value of the list automotive companies appearing on the Best Global Brands ranking increased by 14.6% compared to the 2013 list, in what turned out to be something of a record year for the automotive sector.
Three of the five “Top Risers” hailed from the automotive sector, Interbrand reported.
The top 13 automotive brands on the annual Interbrand list included Toyota, at number one, its value increasing by20%. Next was Mercedes-Benz at the number 10 spot overall, and gaining, 8% in its brand value. It was followed by BMW at 11th, its brand value up 7%.
Other automakers on the list included: (more…)