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Toyota Takes Top Automotive Brand Spot…Again

Automakers score well, but lag leading tech brands.

by on Oct.10, 2014

Toyota was tops among automakers, but was only the eighth-ranked brand overall.

The annual survey of the world’s most valuable brands by Interbrand has placed Toyota at the head of the automotive class.

Toyota was eighth-ranked overall, lagging such global tech giants as #1 Apple, second-place Google — and third-ranked Coca-Cola. Interbrand estimated this week the combined value of the list automotive companies appearing on the Best Global Brands ranking increased by 14.6% compared to the 2013 list, in what turned out to be something of a record year for the automotive sector.

The Last Word!

Three of the five “Top Risers” hailed from the automotive sector, Interbrand reported.

The top 13 automotive brands on the annual Interbrand list included Toyota, at number one, its value increasing by20%. Next was Mercedes-Benz at the number 10 spot overall, and gaining, 8% in its brand value. It was followed by BMW at 11th, its brand value up 7%.

Other automakers on the list included: (more…)

Toyota Named the World’s Best Global Green Brand

Ford, Honda, Nissan and VW also land in Top 10.

by on Jun.12, 2013

The popular Prius hybrid helped Toyota land at the top of the Best Global Green Brand list.

Toyota has once again been picked as the world’s greenest brand, according to an annual consumer study that found five automotive brands among the Top 10.

While the automobile itself may be linked to an assortment of environmental issues, from smog to global warming, automotive manufacturers are gaining increased recognition for their focus on sustainability, whether reducing fuel consumption, eliminating plant wastes or recycling materials like rubber, plastic and metal into new components.

Go Green! Read Online!

Repeating in the number one spot, “Toyota is a leading example of what can result,” noted an announcement from Interbrand, a major brand consultancy and author of an assortment of studies rankings global brands. The newest is the third annual Best Global Green Brands report.

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Toyota Brand Losing Value

But it could have been worse, study suggests.

by on Sep.17, 2010

The world's number one automaker suffers a sharp slide in brand value, according to a new survey.

With a record number of recalls, a grand jury investigation and a plague of lawsuits facing it, Toyota has seen a sharp drop in its ranking in the annual Best Global Brands study.

Conducted by the brand consultancy Interbrand, the latest survey found Toyota has dropped from 8th to 11th – with an even more significant loss in its actual brand value. By that measure, Toyota lost 16% of its value, according to the annual survey – more than other damaged brands such as Dell and Citi Services lost since the last Interbrand report.

“Although the Toyota recall caused the brand to lose 16% of its brand value, its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected,” Interbrand noted.

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Nevertheless, only Harley-Davidson and BP, which was at the center of huge environmental disaster, did worse in the Interbrand survey than Toyota, which was once the envy of the auto industry and is now facing permanent damage from the massive recalls of the last 12 months.

By contrast, Goldman Sachs, which has faced sharp criticism in the media and on Capitol Hill, saw its brand value actually increase by 1%.

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