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Computer Chip Giant Intel Betting on the Connected Car

Intel inside?

by on Mar.08, 2012

Mercedes, for one, is betting connected car technology will be as important to many potential A-Class buyers as the engine under the hood.

Interest in the connected car is steadily growing as consumers demand to have internet and mobile phone services at their fingertips, even when they’re behind the wheel.

Intel Corp., which now considers automobiles a major source of demand for smart devices, plans to spend $100 million between now and 2014 on an initiative designed to spur innovation and product development to significantly enhance the functionality of connected cars in the years ahead.

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“In today’s mobile world, personal computing touches every part of consumers’ daily lives while at home, at the office and on the road,” said Intel President and CEO Paul Otellini. “By broadening our research efforts, academic and capital investments and opening the Automotive Innovation and Product Development Center, Intel is deepening its understanding of how people interact with their cars and how Intel innovations can enhance the automotive experience.”