The typical new car is likely to have as many digital processors onboard as the average home – and advanced technology, especially infotainment apps, have become a key differentiator between brands. That’s especially true in the luxury segment. Just ask Mercedes-Benz.
The German maker is expanding its relationship with Silicon Valley by demonstrating a variety of new apps and services at Google I/O, the technology giant’s annual conference for software and app developers. Among the apps it will show off, the new “Heat Map” can find night club, restaurant and shopping hot spots.
Mercedes-Benz is the featured developer at this year’s event where it is demonstrating the Drive Kit Plus, a system which enables the seamless integration of a smartphone into the vehicle’s infotainment architecture.