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Race-Inspired Q50 Concept Coming to Detroit Auto Show

Show car could hint at future performance plans for luxury brand.

by on Dec.05, 2013

Infiniti offers a glimpse of the Q50 Eau Rouge concept coming to Detroit next month.

Hoping to burnish its performance image – and emphasize its return to Formula One racing – Infiniti plans to reveal a high-performance concept based on its new Q50 sedan at the upcoming Detroit Auto Show.

The show car will be dubbed the Q50 Eau Rouge, its name a reference to the world-famous turn on the F1 track in Spa-Francochamps – one known for its ability to trip up even the most skilled veteran race driver.

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The maker isn’t saying much about the specifics of the Eau Rouge, though in a release, Infiniti suggests the “concept blends road car technology and a thoroughbred motorsport vision.”

The Q50 introduced earlier this year is the latest version of the old Infiniti G sedan – but it’s more than just a simple product update, and coincides with some major changes at the Nissan luxury brand.

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Infiniti Partnering with Red Bull F1 Team

Nissan’s luxury brand betting on Formula One as it stages global roll-out.

by on Feb.28, 2011

Infiniti will partner with F1 champion Red Bull Racing.

Infiniti will be teaming up with last year’s dominant force on the Formula One circuit, the world champion Red Bull Racing team.

While its Japanese rivals have found the F1 racing circuit too rich for their taste, the Nissan luxury brand is betting the world’s most popular motor sports venue can provide an affordable platform to help Infiniti continue its long-awaited global roll-out.

The new deal also pairs Infiniti with its French alliance partner, Renault, which provided the engines that helped Red Bull drive to the Formula One World Championship last year.  It was, in fact, a twin victory, the Red Bull team taking both the team and driver’s championships.

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“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” explained Senior Vice President Andy Palmer.  “Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform.”

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