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Posts Tagged ‘infiniti ipl’

Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

Power! Power! Power!

The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.

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Nissan Turning Nismo into Mainstream Performance Brand

by on Nov.29, 2012

The Nissan Juke Nismo concept reveals the red mirror caps likely to become a signature of the performance sub-brand.

Nissan plans to transform its Nismo subsidiary into a new, mainstream performance brand-within-a-brand, loosely modeled on the likes of the Mercedes-Benz sub-brand AMG, TheDetroitBureau.com has learned.

Unlike some previous Japanese efforts to create sporty sub-brands, every model to wear the Nismo badge will get a measurable bump in performance, more sporty suspension tuning and distinctive exterior and interior design modifications, according to a senior Nissan executive.

The new operations will launch next year with the introduction of the new Nissan Juke Nismo. Other models will quickly follow. Meanwhile, Nissan will increase Nismo’s presence in various motorsports programs to enhance its visibility.

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“We saw an opportunity,” Nissan global marketing chief Simon Sproule explained during  an exclusive interview.  “No Japanese company has exploited its performance heritage successfully,” he added, including Nissan’s luxury arm, Infiniti.

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Next Infiniti G-Cars to Share Mercedes Platform

But Mercedes will use Nissan/Infiniti engines.

by on Apr.18, 2012

A future version of Infiniti G IPL could deliver as much as 530 horsepower.

The already torrid relationship between Daimler AG and the Renault-Nissan Alliance continues to heat up.  Daimler’s Mercedes-Benz brand is now expected to provide the underpinnings for the Euro-Asian alliance’s next-generation Infiniti G cars.

According to new reports, Infiniti will share the same platform as the next-generation Mercedes-Benz C-Class. The new model will be slightly larger than the current Infiniti G, and will be offered with more body and powertrain variations.

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That is expected to include a coupe and a sedan, while powertrain options are likely to offer buyers a hybrid, possibly a diesel, and even a 530-horsepower V-6, according to a report in Motor Trend magazine quoting Japanese sources.

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Infiniti Beefing Up New IPL Line-Up

More than just show.

by on Nov.22, 2011

Infiniti muscles up its stock G37 Convertible.

With the launch of its new IPL G Convertible, Infiniti is adding some real muscle to its new performance sub-brand.

At 343 horsepower and 273 lb-ft of torque, the 2013 Infiniti IPL G Convertible gets a noticeable bump up from the more conventional Infiniti G37 cabrio, a well-received improvement from the base car which had plenty of show but needed more go.

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First introduced at the 2010 Paris Motor Show and then updated, in concept form, at the recent Pebble Beach Concours, the IPL G shares its 3.7-liter engine with the standard-issue G37 Convertible, but it undergoes some exhaust tuning and engine management changes that add an extra 18 horsepower and 16 lb-ft of torque.

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First Look: Infiniti G37 Convertible IPL

Mixing style and performance.

by on Oct.01, 2010

A second model joins Infiniti's new performance line-up, IPL.

Automotive executives aren’t prone to handing out compliments to the competition, but when the subject turns to the Infiniti G-Series, you’re almost certain to hear kind words.

There’s little doubt that the striking design of the latest Infiniti entry-line has done a lot to revitalize the brand especially as Nissan’s luxury division has added more variants, including a convertible and the sporty G37 Coupe.

But sporty really does bring to mind the idea of performance, something the G-Series needed a bit more of, Infiniti officials admitted, over the summer, as they pulled the wraps off the first IPL model.  Short for Infiniti Performance Line, it debuted on the G37 Coupe.

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And, at the time, Infiniti General Manager Ben Poore broadly hinted, “More to come.  You’ll see IPL (variants) across the Infiniti line-up…where appropriate.”

The maker is keeping its word, introducing the second model to the brand-within-a-brand in the form of the new G37 Convertible IPL.

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